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Last updated on April 24, 2014 at 12:23 EDT

Facebook’s Reign Dominating Social World Map

June 11, 2012

Lee Rannals for redOrbit.com

If Facebook was a virus, nearly the whole world would have succumbed to it already, according to social media strategist Vincenzo Cosenza.

Cosenza has created his “world map of social networks,” showing what the most popular social network is in 137 countries around the globe, according to a combination of Alexa and Google Trends for Websites Traffic data.

His latest social media world map shows that Facebook has gone viral throughout nearly all of the world.

According to Cosenza’s analysis of data, Facebook is in 126 of the 137 countries that were analyzed.

Although it hosts both its founder and birthplace, America did not show up as the country that holds the most Facebook users. The European continent slightly beat-out North America for having more Facebook users, with 232 million users versus 222 million.

The Asian continent is not too far behind its western culture counterparts, boasting 219 million users.

While Facebook continues to be the world’s most popular social network, research by comScore suggests the Mark Zuckerberg kingdom’s growth is starting to slow.

The research firm says U.S. unique visitors to Facebook increased just 5 percent from April 2011 to 2012, becoming Facebook’s lowest U.S. growth rate since comScore had begun checking data.

The data shows that 71 percent of all 221 million U.S. Internet users use Facebook, so the room to grow in its home-country is shrinking. So, the fish has started showing its girth by reaching across oceans to accommodate itself in more fish bowls.

As Facebook continues to grow worldwide, there are other social networking sites that have maintained their foothold in the countries that use them.

Social media sites VKontakte and Odnoklassniki still remain strong in Russian-speaking countries, while QZone still reigns in China.

Vietnam users have chosen the social networking site Zing as its choice when communicating with friends, while those in Iran prefer Cloob.

Twitter‘s global user base has continued to grow throughout the years as well. In the U.S., U.K. and Sweden Twitter is the second most used social network, followed by LinkedIn. The microblogging site is also second in Japan as well.

LinkedIn is also making a name for itself in countries as well, showing up as the second most popular social networking site in countries like Australia, Canada, Denmark, Finland and India.


Source: Lee Rannals for redOrbit.com