Boomtownrack Takes a Local Approach to Social Media

June 11, 2012

Using offline interactions and community building Boomtowrack takes aim at localizing Chicago’s social experience.

Chicago, IL (PRWEB) June 11, 2012

Boomtownrack is a local news aggregate and social center for Chicago. Its aim is to create a local online community that promotes offline interaction. The founder believes that social media interaction is important in today’s world, but that in-person, face-to-face interaction is paramount to building real relationships.

Boom Chicago users can post news stories or events—or anything else for the matter—that they feel will be of interest to their friends, neighborhood, or their city. Additionally, user profiles will integrate directly with all other social media platforms, so if you’e sharing on Facebook, Twitter, or Instagram, you can do so directly via Boomtownrack. All of this interaction encourages community online, not with people who live across an ocean, but with people who live down your street. In the future, Boom Town Rack will add shopping capability based entirely on user-generated photos and descriptions. If you see someone wearing a shirt form you favorite boutique, you can post it on the site, share it, and provide a link to where it can be purchased, linking local businesses directly to their customers online.

Chicago has always been one of the greatest cities in the world, but that becomes even more apparent in the summer. Boomtownrack uses events to galvanize both people that are new in Chicago and have lived in the city their entire life, building a community of veteran Chicagoans and newbies alike. All in the name of being social and loving the city. Boomtownrack is putting the social back into social media—and redefining hyperlocal online engagement.

Boomtownrack plans on not only redefining the local online conversation, the company also has plans on releasing a shopping center that operates on local user submissions. It seems like their is a lot going on in the Boomtownrack offices and they are eager to redefine how we communicate locally.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9588165.htm

Source: prweb

comments powered by Disqus