Brands Advance Into Digital Sports Realm
XOS Digital expands strategic partnership team to help more global brands connect with sports fans
ORLANDO, Fl (PRWEB) June 11, 2012
XOS Digital, Inc., a global provider of sports video technology, today announced the addition of Shawn Adams, Jonathan Kudla and Cam Pepper to contribute to the company´s strategic partnership team. Their additions will help to further connect XOS Digital´s collegiate sports clientele with global brands aiming to reach specific sports demographics in targeted regions across the country. The announcement was made today by Chris McCleary, CEO, XOS Digital.
“The market response to interactive branding has been consistently favorable,” McCleary said. “By bringing on Shawn, Jonathan and Cam, we´re demonstrating a strengthened commitment to helping our advertising and sports partners achieve their goals.”
Shawn Adams joins XOS as director of strategic digital partnerships for the West Coast, bringing more than 15 years of industry experience with him. He is responsible for introducing new brands to the XOS Digital Sports Network, which includes the SEC Digital Network, Big East Digital Network, XOS College Sports and MAC Digital Network. Adams holds a masters of sports administration degree from Northwestern University in Evanston, Ill., and a bachelor of arts in communication graphics from Texas Christian University in Fort Worth. He is based in Los Angeles.
Jonathan Kudla also joins XOS as director of strategic digital partnerships for the Greater Atlanta Area and brings more than 10 years of integrated and interactive marketing experience to the team. Kudla will manage regional sponsorship opportunities with collegiate conferences and programs across the XOS Digital Sports Network. He also will provide digital media insights and expertise for all XOS properties and operations. Plus, he contributes experience in interactive media disciplines including display, video, search engine marketing and social platforms. He holds a bachelor´s degree in business administration and marketing from the University of Georgia in Athens, Ga.
Cam Pepper joins XOS as director of strategic digital partnerships for Detroit and Chicago, and is responsible for representing the XOS Digital Sports Network. Specifically, Pepper will work to customize advertising solutions including branded entertainments, geo-targeted digital media campaigns and hyper-local sports content offerings to engage regional consumers. Pepper holds a master´s degree in leadership in human service from Bradley University in Peoria, Ill., and previously attended the University of Illinois at Urbana-Champaign for his undergraduate degree.
“We are in an exciting age of mass adoption of new media and technology,” said Max Heineman, SVP Strategic Partnerships, XOS Digital said. “This allows for marketplace expansion opportunities, and the good news is there´s no slow down in sight.”
About XOS Digital, Incorporated:
Founded in 1999, XOS Digital is the leading provider of digital asset management solutions for collegiate and professional sports organizations. Conference officials, league offices, coaching staffs and athletic departments rely on the XOS portfolio of products and services to manage, analyze, archive, distribute, protect and monetize their digital assets. The XOS Thunder Coaching Platform, XOS Xchange, XOS PlayerOnDemand, XOS Digital Licensing Portal, and the XOS Digital Sports Network digital media distribution technology provide the most advanced, comprehensive digital asset management solution available in the world. For more information, visit http://www.xosdigital.com.
*Editor´s Note: High-resolution headshot photos available upon request.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9584423.htm