Extraprise and Alterian/SDL Share B2B and B2C Customer Marketing Strategies for Harnessing Customer Insight from Big Data

June 11, 2012

Real Case Studies with Campaign Strategies, Tactics and Results Provide a Roadmap for Leveraging Big Data across Account Penetration, Market Development and Share of Wallet Marketing Strategies

Boston, MA (PRWEB) June 11, 2012

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, and Alterian now part of SDL, have announced their plans to host a 30-minute webinar entitled New Ways to Harness Customer Insight from Big Data. The presentation will be focused on how to effectively derive customer intelligence from Big Data to drive increased revenue from account penetration, market development and share of wallet strategies. The webinar will be hosted by Extraprise Practice Director Chris Baribeau and Rusty Warner, SDL Alterian VP of Product Marketing. It will take place on June 13th at 11:00 AM EST and is offered at no cost. To attend, please register here.

Extraprise will be sharing actual results from some of the world´s best brands on how a variety of industry leaders harnessed customer insights from Big Data to drive greater B2B account penetration, market share, and higher spend levels from consumers. Attendees of the webinar will learn how:

·    One of the world´s largest companies increased qualified leads by 30% and sales appointments by 250%

·    A business services industry leader doubled its growth through account penetration strategies and campaigns from an account base with $100s of millions in potential sales opportunities

·    A leading national retailer increased size and share of buyer spend    

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive suite of services from lead generation to nurturing/brand loyalty to closed sale, and up-sell and cross-sell, Extraprise´s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG.

About Alterian now SDL Campaign Management & Analytics

SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers´ experience. SDL´s innovative technology and service solutions span the customer journey. Campaign Management and Analytics data driven solutions enable marketers to understand their customers and engage them with relevant, timely communications delivered in the channels they prefer. SDL solutions drive global reach across multiple languages, cultures, channels and media for more than 1,500 enterprise customers and 400 partners. For more information, visit http://www.sdl.com.


Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.


Chris McCoin or Richard Smith

McCoin & Smith Communications LLC

508-429-5988 (Chris) or 978-433-3304 (Rick)

chris(at)mccoinsmith(dot)com or rick(at)mccoinsmith(dot)com

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9586346.htm

Source: prweb

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