Last updated on April 17, 2014 at 21:23 EDT

Hair for your Entertainment…

June 12, 2012

LONDON, June 13, 2012 /PRNewswire/ –

– Rush Hair to Install WiFi Across all its Salons With The Cloud

RUSH Hair, one of the most successful hair and beauty groups in the UK, is to become
the first UK salon chain to offer free WiFi [http://www.thecloud.net/wifi ] to customers
after signing a deal with WiFi provider The Cloud to cover all of its 66 salons across
London and the South. This summer, RUSH Hair customers will not only enjoy the highest
standard of pampering, but they will also be able to connect to one of the UK’s leading
wireless networking [http://www.thecloud.net/wifi ] services on their smartphones and
tablet computers to pass the time during appointments.

RUSH Hair customers will have the option to turn down the standard fashion magazine
and connect to the internet to keep up with the latest gossip on their social networks or
watch videos on YouTube or Sky Go while they are preened to perfection by RUSH’s
award-winning staff.

International Creative Director Stelios Andrew at RUSH Hair, said: “Our belief has
always been in providing the highest standards in hairdressing and beauty with exceptional
customer service, which has played a major role in us winning 12 British Hairdressing
Awards. When a customer sets foot in one of our salons they have a wide array of styles
and treatments from expert stylists and beauticians to choose from, and now they can also
choose to connect to our WiFi and surf the web while we look after them. We feel this
really adds to the superb experience we offer our customers and we’re looking forward to
seeing our customers connecting to and benefiting from the service.”

Vince Russell, Managing Director of The Cloud, said: “We’re delighted to bring our
expertise for fast reliable WiFi to enhance RUSH’s award winning customer service. What
better environment for WiFi than a salon? It is the perfect place for people to sit and
escape from their busy lives for an hour or two. With nearly a quarter of the population
now accessing public WiFi services every week people expect reliable WiFi access wherever
they go. Enabling RUSH’s customers to catch up with friends on Facebook or Twitter, watch
their favourite video clips or even find a new look online will only make the experience
more enjoyable.”

The deal with RUSH Hair and The Cloud, a BSkyB company, adds to The Cloud’s large
network of more than 10,000 hotspots around the UK. An estimated 4m people every day pass
through The Cloud network by visiting one of its partners, including major outlets like
Mamas & Papas, Ted Baker, PizzaExpress, Caffe Nero, Eat, Pret A Manger, Greggs and
Wagamama, as well as First Great Western and Network Rail stations.

About The Cloud

        - The Cloud (http://www.thecloud.net) builds and operates WiFi networks
          across the UK and Europe to provide the mobile media experience that consumers want.
          The service delivers simple, fast, reliable and cost effective broadband to millions
          of WiFi enabled smartphones, laptops and entertainment devices. The Cloud has
          exclusive commercial partnerships with retail, leisure, hotels, sports, transport, and
          entertainment and content partners to deliver its longer-term vision of a connected
        - The Cloud connects almost a million devices to its [WiFi] network each month,
          including Nintendo 3DS users and at locations such as the Emirates Stadium,
          Silverstone Race Track, the City of London, Wetherspoon, PizzaExpress, Pret A Manger,
          Caffe Nero, Eat, pubs, leisure facilities, restaurants and mainline stations.
        - The Cloud is a BSkyB Company.
        - In April, BSkyB announced that Sky Broadband customers can now quickly and
          easily access free, unlimited and high-speed WiFi at thousands of public places across
          the UK through new Sky "WiFi [http://www.thecloud.net/wifi ] Hotspots from The
          Cloud". The service is available at no extra charge to all Sky Broadband Unlimited,
          Sky Fibre Unlimited and Sky Connect customers, who are eligible to take unlimited
          broadband with them whilst out and about through seamless access to The Cloud's
          network of hotspots. A free "Sky Cloud WiFi" is available for iOS and Android devices
           and, once downloaded and registered, will allow people to automatically connect
          their smartphone or tablet to the internet without having to log-in ever again.

About RUSH Hair


        - Sunday Times Best Place to Work 2011
        - British Hairdressing Business Awards
        - Training Award 2011
        - British Hairdressing Awards
        - Newcomer of the Year 2011
        - Artistic Team of the Year 2010
        - Southern Hairdresser of the Year 2010
        - Schwarzkopf Professional British Colour Technician of the Year 2009

SOURCE The Cloud

Source: PR Newswire