Yelp To Bring More Content To Bing Local Search
SAN FRANCISCO, June 14, 2012 /PRNewswire/ — Yelp Inc. (NYSE: YELP), the company that connects consumers with great local businesses, today announced it will begin featuring content on Bing Local search pages. The new “Powered by Yelp” experience will begin rolling out today, with full U.S. availability in the coming weeks.
Yelp will surface content including, review snippets, photos, business attributes, and more, to Bing users in the U.S. This content will be featured prominently on relevant Bing Local pages, presenting information to help consumers do more with businesses near them.
“Yelp has become the leading destination for local information and we’re thrilled that established brands like Bing recognize the value that Yelp communities bring to the local search experience,” said Jeremy Stoppelman, CEO and co-founder, Yelp. “We are excited to see how Bing fans respond to this new local search experience powered by Yelp.”
“Whether it’s discovering the right restaurant, planning the evening’s entertainment or finding local services, Yelp has emerged as a proven and trusted resource,” said Mike Nichols, general manager, Bing. “Enabling people to do more with search involves building a spectrum of features and data that people trust, and teaming up with Yelp is another important step in helping Bing deliver great value to customers.”
With the collaboration, Yelp will provide fresh, reliable and highly sought after content as a trustworthy brand for consumers who are looking to make an informed decision.
Yelp Inc. (NYSE: YELP) (http://www.yelp.com) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway and Finland. Yelp had a monthly average of approximately 71 million unique visitors in Q1 2012*. By the end of the same quarter, Yelpers had written approximately 27 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Yelp’s mobile applications were used on 6.3 million unique mobile devices on a monthly average basis during Q1 2012.
* Source: Google Analytics
senior director, communications
SOURCE Yelp Inc.