Vision Critical® Allies with Majestic MRSS
MUMBAI, India, June 15, 2012 /PRNewswire/ –
Vision Critical entered into a partnership agreement today with Majestic MRSS, one of
Asia’s Largest Independent Full Service Market Research Firms headquartered in Mumbai,
India with offices throughout Asia. Vision Critical is a leading global technology and
research firm, recently named as one of the most innovative research firms by industry
experts. As an official Certified Partner, Majestic has access to Vision Critical’s suite
of tools, including its benchmark software, Sparq(TM), the most advanced and widely used
online community panel platform in the world.
“Alliances like this allow Vision Critical to expand its reach in Asia, providing
select business partners with enhanced capabilities to service their clients,” says Bruce
Wells, Managing Direct and President, Vision Critical Asia. “Online consumer engagement
continues to be the arena in which meaningful insights are distilled. We’re excited to
start working with Majestic to provide greater access to our products in the region.”
The Sparq(TM)platform allows Majestic to create online customer panels to perform both
quantitative and qualitative research and develop reliable and affordable community panels
for their clients in Asia.
“Partnering with Vision Critical provides our clients with access to our industries
best of breed online community panel technology. It is a reflection of our continued
commitment to leverage technology in Marker Research to enhance the quality of insights
available to our clients” states Raj Sharma, Co-founder & President (Global) of Majestic
MRSS. “The Sparq(TM) platform enables regular feedback from its customers via interactive
surveys and allows them to listen to what customers are saying. This functionality means
that key business questions can be answered in hours or days, rather than weeks. ”
Established in 1992, Majestic Market Research Support Services Limited (MMRSS) is one
of the largest Independent full service market research firms in Asia.
With presence in 18 countries of Middle East, South Asia, APAC and Australia, Majestic
MRSS specializes in multi-country research.
Since its inception, MMRSS has helped a multitude of international and domestic
companies, both small and large, in customized qualitative and quantitative research, data
collection (on-line surveys, CATI and PAPI) and data analysis in FMCG/CPG, Automotive,
BFSI, Information Technology & Communications, Travel & Hospitality, Pharmaceutical &
Healthcare, Retailing and Media & Communication sectors.
An ISO 9001 firm, MajesticMRSS is a member of ESOMAR and abides by its code of
conduct, best practices and professional ethics.
For further enquiries please contact: Mr. Raj Sharma - President & Co-founder (Global) Mail ID: firstname.lastname@example.org Mobile: +91-9322105830 Mr. Sandeep Bhatia - Executive Director Mail ID: email@example.com