New Article Details How Avoiding Five Simple E-commerce Mistakes can Help Companies Retain Customers and Make More Money

June 17, 2012

Like most things, there is a right way and a wrong way to create an e-commerce website. Internet security and technology has done well to adapt to growing trends in online shopping. An article written by HortonGroup.com covers five simple e-commerce errors businesses must avoid when building their website.

Nashville, TN (PRWEB) June 17, 2012

Customers are always looking for easier ways to shop – avoid the crowded roadways and strip malls – find time to do the more important things in life. So businesses can make sure they are giving their customer what they want, HortonGroup.com has listed five common errors that are sure to drive customers away from their e-commerce website.

A bad shopping experiences at an online location can be just as horrific as one that takes place at physical storefront. For most businesses investing in an e-commerce website is a matter of common sense; however, a poorly designed and managed e-commerce tool will do more harm than good. As the number of people using the web almost exclusively to do the majority of their shopping grows, companies need to reevaluate what they are doing to make that online shopping experience more convenient.

There are a number of factors that come into play when managing an e-commerce website. Horton Group asks businesses to focus on five essential elements of their e-commerce website and ask themselves if they are doing them right. Things to consider when designing an e-commerce website range from overall website performance to e-commerce product management. A slow website, unclear menu navigation and high shipping costs are all factors that can turn customers away and send them to the competition. For more in-depth information on the five e-commerce mistakes that will tank an online store, read the full article at the Horton Group blog.

About Horton Group

Horton Group is focused on helping businesses maximize profits and retain customers through their professional marketing and advertising services. Since 1996 Horton Group has been assisting companies all around Middle Tennessee and across the country with ecommerce website design. The also offer a wide variety of print and online services such as, graphic design, social media management, media buying and strategic business planning.

For more information on Horton Group and their services contact them at, 615-292-8642.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9612492.htm

Source: prweb

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