DailyHookup.com Celebrates Pride with New Website and Exclusive Deals for Gay Men Across the United States
WASHINGTON, June 20, 2012 /PRNewswire/ — The Daily Hookup (http://dailyhookup.com) has a fresh look, new nationwide platform and exclusive new offers for members from authentic, progressive, detail-obsessed brands.
The re-launch this week includes several deals for The Daily Hookup community:
- The first private discount ever offered on Skmpeez underwear and swimwear ($54 for $90 worth of anything in the online store plus free shipping)
- Half-price VIP tickets to the huge Governor’s Island Matinee party in New York City during Pride on Saturday, June 23
- An all-inclusive 6-day vacation to Spain with exclusive cast card for a spot on a float during the Madrid Pride parade
The Daily Hookup launched in public beta on June 20, 2011 and presented local and national offers to members selected by 12 stylish, trend-focused curators in NYC, DC, LA and San Francisco. The website gained national attention by delivering more sales in 48 hours for DC-based shirt-makers Hugh & Crye than LivingSocial achieved in 10 days across 15 markets.
“Hugh & Crye’s target customer is the educated, design conscious guy who stays fit and appreciates authenticity in a brand,” said Pranav Vora, Founder and CEO, Hugh & Crye. “The Daily Hookup customer couldn’t be a better match, and I’m sure they would agree – we’re charmed for the introduction!”
The Daily Hookup then sold nearly 1,800 vouchers for New York-based clothier Bonobos.com. Members had recommended both Bonobos and Hugh and Crye.
Rather than employ a team of Curators, members of The Daily Hookup are themselves now the curators, and selected members receive a temporary profile to promote themselves and their recommendation to the broader community. In exchange for their contribution to the community those selected get the deal offered for free.
Members have already begun to recommend brands across a broad range of lifestyle categories including:
- Arts & Entertainment
- Food & Wine
- Fashion & Style
- Home & Decor
- Pets & Kids
- Spa & Salon
- Sports & Fitness
- Professional Services
- Travel & Leisure
The company aims to donate 5% of its annual profits to LGBT charity partners, and will also manage numerous fundraisers throughout the year for organizations who support the LGBT community and related issues.
“Our members run the show,” said John Stubbs, co-founder of The Daily Hookup. “They tell us which brands they want to see and why they’re important for our community to know. We then work out an exclusive deal for The Daily Hookup – it’s a real win-win for our brand partners and our members.”
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SOURCE The Daily Hookup, Inc.