Amazon To Launch European Appstore
June 21, 2012

Amazon To Launch European Appstore

Amazon announced on Wednesday the upcoming European launch of its Appstore, saying that developers can now begin submitting apps for distribution later this year in the U.K., Germany, France, Italy, and Spain.

New developers to the program can sign up at Amazon's Mobile App Distribution Portal, which also provides details on localizing with localized resource files for different regions and other tips on preparing apps for international distribution.

Amazon said it had added even more flexibility around the timing of app submissions, so developers can better control which apps they will make available to Amazon customers, and when.

Developers will also have the ability to select the countries in which they want to sell their apps, and can set their list prices by marketplace.

“Those already participating in the program will automatically have their apps made available for sale internationally by default,” Amazon said in its announcement.

Developers will be able to easily change international availability for their apps via the distribution portal if they don´t wish to sell in select countries, Amazon said.

Amazon´s Appstore had been available only to users in the United States since its launch in March 2011. The site now has tens of thousands of apps and games, and includes features such as ℠1-Click purchasing´ and ℠Test Drive´, which allows customers to try apps before purchasing them.

Developers have reported strong monetization from the apps they offer through Amazon.

"We are thrilled at the success our developers have experienced on the Amazon platform in the last year," said Jim Adkins, vice president of the Amazon Appstore.

"Some developers have seen revenue double since the launch of In-App Purchasing. We're excited to open the door to even more opportunity by expanding app sales outside the U.S."

The retailer´s international expansion also includes an update to Amazon's revenue-sharing arrangement. Beginning July 1st, developers will earn 70 percent of the list price on each paid app sale, instead of the greater of 70 percent of the app's sales price or 20 percent of list price.

Amazon did not provide a definitive date for its European Appstore launch, but said it would happen before the end of the year.

Since Amazon´s Kindle Fire tablet relies on the Appstore for access to apps and other content, an international Appstore launch means the retailer will soon be able to sell the device in countries outside the U.S.