State Tourism Board Doubles Response Rate with Targeted Email Advertising
Future Flow Media publishes case study of email list rental campaign that targeted mid-income families with interests in specific outdoor activities
Vancouver, Canada (PRWEB) June 22, 2012
Future Flow Media reported the results of a targeted email advertising campaign for a major state tourism board. The case study describes an initial experience with standard email list rental that disappointed the tourism board and their agency because the email address list provided was stale and not targeted. After spending 6 months of their media budget with very poor results, the agency engaged Future Flow Media’s Enriched Email List Rental service. The new campaign yielded 100% email delivery and a 100% lift in response rates. Overall campaign goals were exceeded, including increases in website traffic, website conversion rates, referrals to destination marketing partners, and tourism visits to the state.
“We see over 14% of all email list rental campaigns are run by the travel and tourism industry, making it one of heaviest users of targeted email advertising. Tourism campaigns also tend to experience among the highest response rates because our Enriched Email List Rental database contains many relevant selects, including location, age, gender, family income, marital status and presence of children, hobbies/interests, online history of shopping for travel services, and many more — 150 selects in all. With that ability to precisely target, travel companies and destination marketing organizations can cost-effectively get their messages in front of the people most interested in their service or destination,” said Chris O’Neill, Principal Consultant at Future Flow Media.
The tourism board email list rental case study is available on the Future Flow Media website, along with targeted email advertising spotlights on other industries such as: financial services, retail, nonprofit, telecom, healthcare & wellness, and automotive.
About Future Flow Media
Through targeted email advertising, Future Flow Media helps emerging and Fortune 500 companies and leading agencies get the most relevant messages in front of audiences that are ready to buy. Future Flow’s Enriched Email List Rental is a new class of high-integrity, high-performance direct marketing that combines full-service consulting expertise, a proven campaign optimization framework, and the world’s freshest, most targetable permission-based email address list. For more information, visit http://www.futureflowmedia.com.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9626081.htm