Last updated on April 25, 2014 at 1:22 EDT

ResearchMoz: Mobile Commerce Carrier Strategies – Market Research Report

June 28, 2012

ALBANY, New York, June 28, 2012 /PRNewswire/ –

New Report Added in ResearchMoz Reports Database Mobile Commerce Carrier Strategies
[http://www.researchmoz.com/mobile-commerce-carrier-strategies-report.html ]

Mobile Commerce is both an opportunity and a threat to carriers as many third parties
seek to offer alternatives to network operator based offerings. Competitors include
established players such as PayPal as well as many start-up companies. Incumbent operators
face the threat of Google and other larger players that wish to dominate this large market

To Browse Full TOC, Tables & Figures visit:


In addition, carriers are faced with decisions regarding various technologies,
solutions and approaches. There is also a need for careful consideration with respect to
the cross-over between mobile advertising/marketing and mobile commerce. Carriers must
therefore consider everything from Near Field Communications (NFC), 2D Bar Codes,
Abbreviated Dialing Codes, Short Messaging and other customer interface approaches to
mobile wallet, integration with financial institutions, debit versus credit, and more.

This research provides analysis of the major technologies, systems, solutions,
applications and players. It also analyzes the relationship between mobile
advertising/marketing and mobile commerce and answers the question why carriers cannot
have one strategy in isolation from another. Carriers must have an integrated strategy to
be successful as digital media, content, advertisements/marketing, applications, and
commerce evolve to become increasingly mobilized. This research provides critical analysis
and recommendations for wireless services to assist them in infrastructure, application,
OSS integration, and partnering decisions associated with mobile commerce.

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Target Audience:

        - Mobile Network Operators
        - Mobile Software Developers
        - OSS/BSS Solution Providers
        - Social Commerce Vendors
        - Handset and Tablet Manufacturers
        - Mobile Payment Service Providers
        - Content and Applications Aggregators
        - Mobile Marketing and Advertising Providers
        - Telecommunications Infrastructure Providers

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