July 1, 2012
Twitter, LinkedIn Partnership Coming To A Close
redOrbit Staff & Wire Reports - Your Universe Online
A nearly three year partnership between Twitter and LinkedIn that allowed members of the professional social network to publish posts from the microblogging website on their profiles is coming to an end, various media outlets have reported.According to PCMag.com's Stephanie Mlot, the move was announced by Ryan Roslansky, Head of Content Products at LinkedIn, in a Friday blog post.
It brings to an end a partnership that started in 2009 and allowed LinkedIn users to link their accounts to Twitter so that messages posted to their Twitter account would automatically be published in their LinkedIn news feed.
In explaining the move, Roslansky pointed to a blog post from Twitter product chief Michael Sippey, in which Sippey said that his social network was focusing on "providing the core Twitter consumption experience through a consistent set of products and tools."
"Consistent with Twitter´s evolving platform efforts, Tweets will no longer be displayed on LinkedIn starting later today," he wrote. "We know many of you value Twitter as an additional way to broadcast professional content beyond your LinkedIn connections. Moving forward, you will still be able to share your updates with your Twitter audience by posting them on LinkedIn."
"Users will still be able to post updates on LinkedIn and broadcast those updates to Twitter, but content-sharing won't go the other way," explained Owen Thomas of Business Insider. "That matches Twitter's general strategy of late: It is happy to have others send content into Twitter, but not so happy to have others use tweets as content elsewhere."
Twitter is attempting to focus more on its own content, both on its website and on mobile applications, in the hopes to increase advertising revenue, said Bloomberg writer Brian Womack. Womack, citing a pair of sources familiar with the Twitter's financial forecasts, said that the company is hoping to generate at least $1 billion in ad revenue in 2014.
"The risk Twitter runs, of course, is alienating the developer community," Molly McHugh of Digital Trends wrote in a Friday article. "Facebook has branded itself as a platform, as an app marketplace, and Twitter is certainly not creating this type of reputation for itself. Of course, you could reason that Twitter´s on a different, more profitable trajectory that will win it a more successful IPO -- that´s one theory, at least. Early speculation says Twitter has figured out mobile ads and Facebook hasn´t“¦ but it´s still early."
"One thing is clear: Twitter won´t be following in Facebook´s business steps," she added. "And it´s certainly not at the path to becoming a platform to encourage third-party apps. This means it can control how Twitter works and what it looks like to its users, and that is something advertisers are happy to hear. But it also means that it loses the support of a group of people that could end up driving traffic. That inarguably hurts innovation, something that´s always in the user´s best interest. It´s a money move -- a gamble Twitter´s willing to take -- but it remains to be seen whether it pays off, or if the team´s shooting itself in the foot."