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Last updated on April 24, 2014 at 17:35 EDT

Sony Mobile Receives Four Red Dot Awards for Product Design

July 2, 2012

LONDON, July 3, 2012 /PRNewswire/ –

        - Xperia(TM)active and Xperia ion earn plaudits for high quality and stylish
          minimalism
        - Smart Wireless Headset pro and SmartDock for Xperia ion recognised for
          discreet design and impressive functionality
        - Xperia ray receives an honourable mention for appearance and usability

Sony Mobile Communications (“Sony Mobile”) today announced it has received four 2012
red dot awards in the Product Design category, as well as one honourable mention. The jury
of international experts evaluated entries against key criteria including the degree of
innovation, ergonomics, durability and ecological soundness. The awards presentation
ceremony took place in Essen, Germany on July 2.

“Design is at the heart of Sony Mobile’s product development philosophy and these
awards are testament to the design quality of our Xperia smartphones
[http://www.sonymobile.com/global-en/xperia?utm_source=sactive&utm_medium=pressrelease&utm_campaign=xperia ]
and Smart Accessories, demonstrating our commitment to offering
consumers a rich smartphone experience without sacrificing on functionality or design,”
said Jeanna Kimbre, Director of Creative Product Design for Sony Mobile Communications.

The award winners

Xperia active, Xperia ion, Smart Wireless Headset pro and SmartDock for Xperia ion
received red dot awards in the Product Design category, while Xperia ray picked up an
honourable mention. The breadth of awards demonstrates Sony Mobile’s commitment to
stylish, high-end design across its product portfolio.

        - Xperia active
          [http://www.sonymobile.com/global-en/products/phones/xperia-active?utm_source=sactive&utm_medium=pressrelease&utm_campaign=xperiaactive ]
          offers a beautiful scratch
          resistant screen that can be used even with wet fingers and in bright sunshine. A
          sturdy aluminum frame surrounds and protects the display. In the jury's words "all
          details point to its ruggedness and super-friendliness while also conveying high
          quality."
        - Xperia ion
          [http://www.sonymobile.com/cws/corporate/press/pressreleases/medialibrary/mediadownloads?breadCrumb=key_corporate_medialibrary_category_group1&mediaLibraryProductGroup=key.MobilePhoneGroup.XperiaIonLTE ]
          boasts a large display covering the front of the
          device, a simple, yet effective design that creates the illusion of the phone
          floating in the hand. The jury praised its "contrast between the black display and
          aluminum backside creating a high-quality appearance enhanced by precision
          workmanship."
        - The SmartDock for Xperia ion features an angled profile which
          enables ergonomic viewing. Its subtle, yet high quality design, allows its many
          functions, including connectivity with mouse, keyboard, HD TV and other devices, to
          shine. It won the jury over with its "seamless blend with the docked smartphone."
        - The discreet, unobtrusive design of the Smart Wireless Headset pro
          [http://www.sonymobile.com/global-en/products/accessories/smart-wireless-headset-pro?utm_source=sactive&utm_medium=pressrelease&utm_campaign=swheadsetpro ]
          stereo headset
          is minimalistic in nature and attractive for a wide range of consumers in different
          working environments.
        - The slim, dynamic shape of Xperia ray fits perfectly into the palm of your
          hand. The aluminum sides of the Android smartphone create a positive tactile
          experience, while also conveying durability and premium quality.

The red dot design award is one of the world’s largest and most distinguished design
competitions, receiving more than 14,000 entries from 70 countries annually.

“Sony” is a registered trademarks or trademarks of Sony Corporation. “Xperia” is a
trademark of Sony Mobile Communications. All other trademarks or registered trademarks are
the property of their respective owners.

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading
global innovator of audio, video, game, communications, key device and information
technology products for both the consumer and professional markets. With its music,
pictures, computer entertainment and online businesses, Sony is uniquely positioned to be
the leading electronics and entertainment company in the world. Through its Xperia(TM)
smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology,
premium content and services, and easy connectivity to Sony’s world of networked
entertainment experiences. For more information: http://www.sonymobile.com

        FOR MEDIA INFORMATION PLEASE CONTACT:

        For more information, images and videos please visit:

http://www.sonymobile.com/pressreleases

        Sony Mobile Communications, Global Communications & PR department
        Ivette Lopez +1-404-443-5137
        General Press: +44(0)208-762-5858

SOURCE Sony Mobile Communications


Source: PR Newswire