Consumer Packaged Goods Veteran Ellen Marram Joins Mozido’s Board
DALLAS, July 3, 2012 /PRNewswire/ — Mozido (www.Mozido.com), a provider of mobile-enabled financial services and targeted marketing platform, today announced that Ellen Marram, the former president and CEO of Tropicana, and the Nabisco Biscuit Company, has joined the company’s Board of Directors, effective immediately.
Ms. Marram has been a visionary pioneer and leader in the consumer packaged goods industry for over 35 years. She is currently the President of The Barnegat Group, her business advisory firm. From 2000-2010, she served first as managing director and then as operating advisor at North Castle Partners, a private equity firm focused on healthy living and aging, where she chaired several portfolio companies. From 1993 to 1998, as President and CEO of Tropicana and the Tropicana Beverage Group, Ms. Marram led the transformation of Tropicana from a Florida juice business to a market-driven health focused global juice company, which was the leader in worldwide sales and profits. During her tenure at Tropicana, she was named one of the top 25 Managers of the Year by Business Week. Ms. Marram was President and CEO of the Nabisco Biscuit Company from 1988 to 1993, where she conceived and launched the highly successful Snack Well’s line, which pioneered low-fat snacking.
Currently, Ms. Marram is the lead director of Eli Lilly and Company, presiding director of The New York Times Company, and a Director of Ford Motor Company, as well as several private companies and non-profit institutions.
“Very few people have been as successful, and made such a significant impact in the consumer packaged goods space as Ellen. Her global business expertise and intense customer focus will help Mozido secure a commanding position in the market place,” said Rick Braddock, Executive Chairman, Mozido LLC. “As a member of the Mozido board, Ellen has joined an elite group of business leaders to aid our company’s worldwide expansion.”
Ms. Marram joins the Mozido board that includes several elite business leaders: Henry C. (Ric) Duques, former Chairman and CEO of First Data Corporation; Philip H. Geier Jr., former CEO and Chairman of Interpublic and founder of the Geier Group consulting and advisory firm; and Robert W. Selander, former CEO of MasterCard Incorporated and MasterCard International.
“Far more than a mobile wallet, Mozido is an integrated hub for innovative solutions in digital payment, mobile targeted marketing, as well as behavior-based customer analytics,” Ms. Marram said. “I am delighted to partner with my fellow board members and the Mozido management team to help build Mozido into a leading provider of the best m-commerce solutions.”
Dallas, TX-based Mozido is a leading global provider of a low-cost, white-labeled, mobile financial services platform for mobile network operators, consumer packaged goods corporations, financial institutions and retailers. Mozido customizes and integrates multiple and scalable solutions in mobile payment; digital loyalty, rewards coupon and promotional offers; as well as transactional and behavior based customer analytics, that guide real-time targeted marketing, merchandising, pricing and promotions. Mozido serves 6 billion mobile phone subscriptions worldwide, including the 2 billion cash-only unbanked consumers, who have traditionally been under-served. For more information, visit us at www.mozido.com.
The Dilenschneider Group