Last updated on April 24, 2014 at 11:50 EDT

Blip Toys® Announces Retail Debut of its Newest Line of Collectible Dolls that are Out of This World

July 10, 2012

MINNETONKA, Minn., July 10, 2012 /PRNewswire-iReach/ — Welcome To Our Girlaxy(TM) Blip Toys announced today the highly anticipated July 2012 retail debut of O.O.T.W.(TM); a brand new world of imaginative fun that merges the collectability of the vinyl-mation doll craze with the irresistible design and classic play pattern of small dolls.

(Photo: http://photos.prnewswire.com/prnh/20120710/CG38128)

The O.O.T.W. Girls are “Out of This World” trendy and cute. Each girl has a dazzling personality as unique as the stars in the galaxy. They have a passion for interstellar adventure and their vibrant imaginations take them everywhere under the sun. The O.O.T.W. brand encourages girls to use their imaginations and celebrate their own uniqueness.

The O.O.T.W. line leverages low-tech electronic functions to deliver high-tech payoffs thoughtfully designed to reflect each doll’s unique personality and resonate with today’s kids. The ever-expanding line of collectible dolls and accessories is poised to be the must-have new collectible in small dolls.

The Girlaxy, a futuristic place filled with bright lights and funky colors, is their playground. A virtual world where technology and astrology come together to make anything you dream of possible.

The O.O.T.W. line offers a classic play pattern and expands on this through their website, social media, mobile site, and e-Package/QR Code component that allow kids to further connect with each of the characters.

The initial launch will feature five unique small dolls and two pets. Like the O.O.T.W. Girls, each pet will feature electronic payoffs. The line will also include two battery-operated playsets that include games and other interactive features.

The O.O.T.W. retail launch will be supported by a major, fully-integrated marketing campaign that includes a thoughtful mix of targeted national television advertising, traditional PR and an extensive Social Media outreach initiative. O.O.T.W. products will be available beginning in late July at retailers nationwide, including Target, Wal Mart, Toys R Us, and Amazon.

About Blip® Toys

Established in 2000 and headquartered in Minnetonka, Minnesota, Blip Toys is a fast-reacting, trend-driven global marketer of high-volume toy concepts. The company is focused on developing innovative new products that appeal to both boys and girls. Blip is passionate about the conception and execution of high quality toys offered at a great value. Blip Toys current product line includes the hugely popular Squinkies® brand of collectable characters, Whimzy Pets, Zubber, Hair Balls, Zoom-O, Friends Boutique, and other popular toys for today’s kids. The company also produces toy products under the following licenses: Disney®, Barbie®, Hot Wheels®, Marvel®, Nickelodeon®, Power Rangers®, The Simpsons®, DC Comics® and Hello Kitty®. Visit Blip Toys at www.bliptoys.com. Squinkies, O.O.T.W., Out of This World and Girlaxy are trademarks of Blip Toys. © Blip Toys, LLC 2012. All Rights Reserved.

Media Contact:

Amy Dokken Blip Toys LLC, 952-405-7671, amy@bliptoys.com

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Source: PR Newswire