New Book Helps Small Business Owners With Aspects of Establishing Highly-Visible Web Brand
LONG ISLAND, N.Y., July 12, 2012 /PRNewswire-iReach/ — For over a decade, John Colascione, President and Chief Executive Officer of Searchen Networks Inc., has been researching changes in search engines and how they effect a scope of platforms available to consumers. Over these years, Mr. Colascione has spent thousands of hours evaluating individual search engines like Google, Yahoo, and Bing, their algorithms, comparing them with changes in web site architecture, and measuring the differences that those particular changes have on a web sites overall visibility within search engine results.
On April 16, 2012, Mr. Colascione released his first paperback titled “Mastering Your Website – The Insider’s Guide To Fully Understanding Your Website, Search Engine Optimization and Building Your Brand Online” (Volume 1) [Paperback] which has received many positive reviews.
The 214 page 30-chapter book details a collaboration of everything Colascione has learned in regards to Google, a search engine the industry icon calls, a “make it or break it means of success for all business owners”.
Mr. Colascione has said “The book is designed to be useful to EVERYONE, from beginning website owners to intermediate and advanced developers and marketers” which has been well confirmed from various reviews fluttering around the web. Opening chapters cover the basics before Colascione dives into the more detailed information people need to build, market and maintain a successful website on Google. The progression takes readers from the starting point of registering their domain name all the way through website editing software to Search Engine Optimization for developed sites.
“I’ve got to say that I was very, VERY pleasantly surprised by John Colascione’s book Mastering Your Website. I’ve been tinkering around with websites for at least twenty years. I’ve never been much of a coder, but would have rated myself as at least an “intermediate” designer and content provider. After reading Mr. Colascione’s book, though, I now realize that in many aspects of website creation and management I’m still quite a beginner. The sections on domain purchase (or rather, leasing) and hosting contained information that was old news for me, but was presented in such a way that any beginner in the field would easily understand” said Deborah Watson Novacek, from Pro I-Marketer.
“Mr. Colascione’s ability to write for those who are brand new to the field without talking down to them or using too much techno-jargon is a skill, in my opinion, not often found in this field. I felt that Colascione really hit his stride – for me at least – when he got to the topic of search engine optimization. To say that I was stunned at how much I didn’t know on this subject would be an understatement. By the time I finished the book I had an actionable list of at least two dozen tasks I need to perform on my own sites in order to take full advantage of search engine traffic” she added.
When asked why Colascione wrote the book he responded “I genuinely enjoy helping people learn and understand the Internet. What really works, what worked for me, and what (in my opinion) not to waste time on. I believe a significant part of this comes from the fact that everything I have ever learned came from others who were willing to spend their time sharing case studies and experiences of what worked for them. Eventually I began exploring and trying new ideas of my own and vice versa. Teaching what I know and what I’ve learned is, in a way, a chance to give back for everything I have picked up through the years. Today I stick mostly to consulting, development of personal projects, and the management and improvement of projects I have become a part of over the years. I feel this book will greatly help those in need of furthering their web site visibility in a time when the market continues to become even more competitive ” said Colascione.
For more information on this book please visit www.MasteringYourWebsite.com
To schedule media interviews with Mr. Colascione or to find out about special bulk rates for book sellers please contact 1 (631) 587-7050, Extension 705 or you can email the publishers at firstname.lastname@example.org.
Media Contact: Brian Keegan feedbackthx25f, 631-592-4425, email@example.com
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SOURCE Searchen Networks Inc.