Touchstorm Continues on a Rapid Growth Trajectory in 2012, Solidifying Its Number One Position in Brand Video Content Distribution
NEW YORK, July 12, 2012 /PRNewswire/ — Touchstorm, the premier source for online video content distribution, today announced comprehensive growth results for the first half of 2012. Through the addition of several influential editorial distribution partners and brand partnerships with global CPG brands, Touchstorm has continued to build off its growth in 2011 and forecasts an equally strong second half of 2012.
Results from the first quarter of 2012 show that Touchstorm has grown revenue 100 percent year over year through the addition of major brands such as Crest and Whole Foods Market. In addition, new editorial partnerships have driven Touchstorm’s potential reach to 49.2 million unique viewers, a 4.2 percent increase from April and 43 percent year-over-year growth, according to recent comScore data*. Touchstorm’s recent partnership with Brightcove now makes it easy for publishers to put highly engaging video on their sites and has helped push viewership significantly in 2012 compared to the same period in 2011.
“Online video continues to be recognized by brands as an essential marketing tool for reaching and engaging consumers, and as a result, we have continued to meet the needs of new and existing clients through the addition of premier publishers to our editorial networks,” said Allison Provost, CEO and founder of Touchstorm. “As we increase the scale of our networks and continue to expand into the international marketplace, we’re confident we will continue to provide brands with the distribution channels essential for driving consumer engagement through online video.”
80 percent of 2011 clients renew, more sign on
In a testament to the value of Touchstorm’s branded online video content and distribution approach, more than three-quarters of the company’s 2011 client base renewed their agreements for 2012. In addition, Touchstorm established new client partnerships with best-in-class brands such as Whole Foods Market, Bloomingdale’s, Crest Oral B, Crest 3D White, Scope, Fixodent and IAMS.
Editorial Network approaches 50 million with expansion
Touchstorm continues to add partnerships with influential online publishers, further expanding the reach of its proprietary editorial network. The expansion of Touchstorm’s Editorial Network has contributed significantly to bolstering its potential reach to 49.2 million unique viewers.
The following online publishers have partnered with Touchstorm in 2012 for seamless access to Howdini’s library of informational videos: Pinterest, ThirdAge.com, CanadianLiving.com, CanadianGardening.com, ELLEcanada.com, NGL Media. Touchstorm also continues to develop its partnerships with: AOL, iVillage, Meredith, Hulu, The Weather Channel, EverydayHealth Inc., Accuweather, EmpowHer, MyPodStudious, Undertone, Collective, Magnify, DailyMotion, Angie’s List, Triad Digital, Glam Media, MagRack, A3 Media Network, TripTV, Newslook and RealGravity.
In addition to expanding its editorial network, Touchstorm has partnered with content producers such as EmpowHER Media, the Small Screen Network and Alexa Fischer to curate, optimize and distribute existing video content.
Reaching more people in more languages
Touchstorm recently announced that its Howdini-branded informational video content is not just available through more publishers, but also in more languages including French, Portuguese, Spanish and Japanese, and will be offered in German, Chinese and Russian by the end of 2012. Compared to the first quarter of 2011, unique views across Howdini.com multiplied by 552 percent year over year, and a new mobile partner, Nokia, increased Touchstorm’s reach to international markets.
YouTube views grow 33 percent
Between the first quarter of 2011 and the same period in 2012, Touchstorm grew overall YouTube video views by 33 percent and significantly grew YouTube viewer engagement, which comScore now ranks in YouTube’s top 10 percent. A growing YouTube subscriber base (by 89 percent) also elevated the channel into a Top 40 status.
*comScore Video Metrix, May 2012 U.S.
Touchstorm (www.touchstorm.com) is a pioneer in distributing online video content. The company distributes online video for a wide range of clients using proprietary marketing tools and the Touchstorm Editorial Network. The company also works with today’s leading brands and experts to create premium quality, info-rich videos under the Howdini brand.
Through the Touchstorm Editorial Network, the company works with brands to place videos on the pages of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. Headquartered in New York, Touchstorm is an independent and employee-owned company.
Kwittken + Company