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Nokia Lumia 900 Price Cut Announced

July 16, 2012
Image Caption: Nokia displaying its new Windows-based Lumia 900 smartphone at CES in January 2012. Credit: Lee Rannals

redOrbit Staff & Wire Reports – Your Universe Online

Just three months after the product’s launch, Nokia has essentially cut the price of the Lumia 900 Windows smartphone in half, a company spokesman announced on Sunday.

According to Reuters reporters Sinead Carew and Jonathan Stempel, Nokia spokesman Keith Nowak confirmed that the phone, which cost $99 at launch, could now be bought from $49.99 with a two-year service agreement with AT&T.

The Lumia 900, which Carew and Stempel refer to as Nokia’s “flagship smartphone,” features a 4.3-inch screen, a 1.4-gigahertz processor, and an 8-megapixel camera. Nowak told Reuters that it is not unusual for such a drastic price reduction to occur this soon after a device’s launch, noting that Samsung had recently made a similar move with their Galaxy S II smartphone.

Naturally, the price cut has led to some speculation that the Lumia 900, which was released on April 8, is underperforming, sales wise. Both the phone’s manufacturer and carrier say that isn’t the case, however.

Nokia spokesman Doug Dawson told Brian X. Chen of the New York Times that the price cut was “industry standard practice” and “a normal strategy” that “allows a broader consumer base to buy this flagship device at a more accessible price.”

Likewise, AT&T spokesman Mark Siegal told Chen, “We continue to be pleased with sales of the Lumia, which is part of our industry-leading portfolio of smartphones, and we routinely offer promotions on handsets.”

One obstacle that the Lumia 900 faces is the inability to upgrade to Windows Phone 8, which is due out this fall, PC Mag writer Chloe Albanesius said. It can be upgraded to Windows Phone 7.8, she says. But while doing so will improve the device’s start screen, it will not include new application program interfaces (APIs) required to run more powerful applications.

Microsoft is still struggling to make a dent in the mobile market, according to recent data from Nielsen,” Albanesius added. “Of those who have purchased a Lumia 900, however, it appears that most are happy with their device. A recent survey of U.S. customers“¦ found that 96 percent of Lumia 900 owners are extremely or somewhat satisfied with their device, and 95 percent would recommend it.”


Source: redOrbit Staff & Wire Reports - Your Universe Online



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