Turkcell MaxiPLUS5: Maximum Features at Minimum Price
ISTANBUL, Turkey, July 16, 2012 /PRNewswire/ –
Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in
Turkey has announced the launch of its new own-branded T Series handset Turkcell MaxiPLUS5
equipped with an NFC based Mobile Contactless Order feature, marking another global first
Having sold half a million T series smartphones to date, Turkcell targets to both
upgrade everybody to smartphones with Turkcell MaxiPLUS5, offering the maximum technology
at the lowest price advantage, and to change its customers’ telephone usage habits via
smart applications developed by Turkcell that simplify their lives.
Turkcell MaxiPLUS5, with an NFC featured custom-made fridge magnet, and boxed within
the handsets, enables users to experience a global first; shopping through the Mobile
Order application. Once the user taps the fridge magnets with their device, the Mobile
Order application is automatically opened up on the device, allowing them to order from
all participating companies. Then, the merchant and products that wanted to be ordered, as
well as the address details and payment option are selected to complete the transaction.
The application is server based so all product details can be changed over-the-air in real
time. The Turkcell MaxiPLUS5 Mobile Assistant application can search, find, and answer
questions such as invoice information, outstanding balance, weather conditions or the
nearest pharmacy, while the Smart Response application enables the device to change
settings and receiving a call without pushing any buttons, among other functions.
Additionally, the device features the Turkcell TV application with more than 42 TV
channels, as well as the Tunein radio application, which makes it possible to tune in to
more than 50 thousands stations without any interference.
The device, equipped with the latest Android operating system (4.0 – Turkish) to
enrich user experience, has a 3.5 inch sensitive touch screen with brighter and clearer
screen scene, due to its embedded LCD IPS technology. Turkcell MaxiPLUS5, developed in
cooperation with ZTE, ensures fast and easy use of all applications embedded on the device
via its 800MHz Qualcomm processor. Moreover, the 1,400 milliamp battery used in the
Turkcell MaxiPLUS5 enables a standby duration 200 hours on 3G and 240 min of talking.
Presenting an improved photo and video experience with its 5 megapixel automatic focused
camera, Turkcell MaxiPLUS5 comes with an internal NFC skill of 8GB memory space in total,
including a 4GB internal memory, as well as a 4GB external memory card.
Turkcell customers, realizing an additional payment from TRY5 up to TRY26 along with
their existing tariffs for 24 months, can own the new member of T series, Turkcell
MaxiPLUS5. While prepaid (HazIr Kart) customers can have Turkcell MaxiPLUS5 paying TRY24
for 24 months, MaxiPLUS5 can be owned with a down payment of TRY549 in cash.
Turkcell Chief Consumer Business Officer Emre Sayin commented that “Since we launched
our first own-branded handset with the vision to provide equal opportunities in mobile
internet and aiming to make everybody a smartphone owner; we have sold approximately half
a million T series devices. In fact, 90% of our customers took their first steps with a
smartphone through our T series. Looking at the usage patterns, we see that users of the T
series make full use of the capabilities their devices provide, show great interest in
Turkcell’s rich mobile internet and mobile application world and use the advantages of
mobility to the max. This only goes to show how accurate our target is. And now we’ve
turned a new page, moving one step further to this target with Turkcell MaxiPLUS5.
Designed to deliver the best mobile internet and multimedia experience, Turkcell MaxiPLUS5
will change telephone usage habits with smart applications developed by Turkish engineers
to facilitate daily life. We call on everybody to make the move to the smartphone
experience via Turkcell MaxiPLUS5 with maximum features at minimum prices.”
Turkcell is the leading communications and technology company in Turkey, with 34.5
million subscribers and a market share of approximately 53% based on March 31, 2012
results (Source: operators’ announcements). Turkcell is a leading regional player, with
market leadership in five of the nine countries in which it operates with its
approximately 65.3 million subscribers as of March 31, 2012. The company covers
approximately 88% of the Turkish population through its 3G and 99.13% through its 2G
technology supported network. It has become one of the first among the global operators to
have implemented HSDPA+ and achieved a 43.2 Mbps speed using the HSPA multi carrier
solution. Turkcell reported a TRY2.4 billion (US$1.3 billion) net revenue with total
assets of TRY17.2 billion (US$9.7 billion) as of March 31, 2012. It has been listed on the
NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more
For further information please contact Turkcell Nihat Narin Division Head of Investor and International Media Relations Tel: +90-212-313-1244 Email: firstname.lastname@example.org Banu Uzgur International Media Relations Manager Tel: +90-212-313-1506 Email: email@example.com firstname.lastname@example.org
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