Last updated on April 17, 2014 at 15:48 EDT

Advertising Firm HTP Company Launches Search Analytics Real-Time Keyword Ranking Data Tool

July 17, 2012

AGOURA HILLS, Calif., July 17, 2012 /PRNewswire-iReach/ — (Agoura Hills, CA) HTP Company LLC, an online advertising agency based in Agoura Hills, California, recently released sophisticated search analytics tools delivering unprecedented volumes of data for high-value search keywords, all in real time, in the top three search engines (Google, Yahoo and Bing).

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While search engine optimization is about getting a company to the top of Google’s natural results (the free listings) it’s a search engines responsibility to rank pages based on a variety of factors which are defined by the search engines themselves. These factors can and do change often which in turn directly affects the rankings and visibility for web sites, on a daily bases. Sophisticated tools and software are required to monitor and report on these changes, but while such software is generally available to the agency performing the optimization, it’s rarely available to the client as a part of the campaign – till now.

“Our site optimizers and project managers use daily statistics to plan, monitor and refine our clients’ global campaigns, and to report on their successes quickly and simply. We’ve rolled out this same technology in a simple to use client portal to give clients a competitive insight and automated reporting system of their own and continually encourage our clients to access their own user accounts, to log in and see for themselves how their SEO investments are paying off anytime day or night. ” said Tom Forrest, Chief Executive Officer of HTP Company.

The vast majority of search engine keyword fluctuations are fairly minor, with over 50% fluctuating up or down in rankings by three (3) or less places. However, with that being said, 3 places can be the difference in lots of traffic when it moves you from position three (3) to position six (6). According to research based on keyword search data leaked for roughly 658,000 users, a #1 spot is worth 8.5 times the traffic of a #5 spot in unique users, so these daily fluctuations directly relate to business volume and revenue.

About HTP Company LLC

HTP is a next generation Internet marketing and technology consulting firm with its main headquarters located in Agoura Hills, California, approximately 30 miles northwest of downtown Los Angeles. HTP Company specializes in all forms of online advertising and lead generation providing strategic and expert search marketing campaigns using both pay-per-click advertising and algorithmic search engine optimization services.

To find out more please visit http://www.htpcompany.com

Media Contact: Travis Tonsbeek HTP Company LLC, (818) 661-4300, info@htpcompany.com

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Source: PR Newswire