Last updated on April 17, 2014 at 13:26 EDT

Bell bringing Canadians closer to the London 2012 Olympic Games with live and on-demand content on every broadband screen

July 17, 2012
        --  Interactive CTV Olympics London 2012 App on Bell Fibe TV offers
            standings, stats, highlights and more
        --  Bell Mobile TV customers can access live HD coverage of London
            2012 action
        --  Social media includes "Make it Epic" mobile app lets fans
            create their own epic videos and the unique Bell 2012 Games
            Scheduler on Facebook
        --  Bell's London 2012 Olympic Games marketing campaign supported
            by 19 original TV commercials and outdoor, print and online

MONTREAL, July 17, 2012 /CNW Telbec/ – Bell today announced it will
deliver the broadest range of live and on-demand content from the
London 2012 Olympic Games to smartphones, tablets, TVs and computer
screens, bringing Canadians closer to the Games than ever before.

“London 2012 is the perfect opportunity to showcase Bell’s intense
investment in world-leading broadband networks and services as we
deliver the best live and on-demand Games content to our customers
across any screen they may choose,” said Wade Oosterman, President of
Bell Mobility and Residential Services, and Bell’s Chief Brand Officer.
“With Bell, the London 2012 experience just got better.”

Bell Mobile TV
Bell Mobility customers can access London 2012 content in stunning HD
directly on HD-capable superphones, smartphones and tablets with Bell
Mobile TV, Canada’s leading mobile TV service. Bell Mobile TV will

        --  Live HD access to Canada's Olympic Broadcast Media Consortium
        --  An enhanced Viewers' Guide dedicated to the Games
        --  More than a hundred daily on-demand highlights

Bell Mobile TV is available for an all-inclusive $5 a month for 10 hours
of TV viewing including access to live and on-demand London 2012 Games
action. For more, please visit Bell.ca/MobileTV.

Bell Fibe TV
Bell Fibe TV customers will have access to more than 1,100 hours of
London 2012 on-demand content including coverage of competitions,
Canadian athletes, primetime shows, and the Opening and Closing
Ceremonies. Bell is also offering access to the CTV Olympics London
2012 App on Bell Fibe TV, which allows Fibe TV customers to:

        --  Easily scroll through standings, statistics and top stories
        --  View live scoreboards
        --  Sort and watch video highlights related to top stories and
            specific sports categories

Next-generation Bell Fibe TV offers innovative features such as the
exclusive Whole Home PVR, an industry-leading programming guide, fast
channel change and a variety of interactive apps including Facebook and
Twitter. For more information about Bell Fibe TV and Bell Satellite TV,
please visit Bell.ca/TV.

Bell TV’s London 2012 Mosaic Channel
To help navigate the wide range of simultaneously occurring Olympic
events, Bell Fibe TV and Bell Satellite TV customers will have access
to Bell’s London 2012 Mosaic Channel. This multi-view channel allows
customers to watch up to 5 of the Consortium feeds including CTV and
TSN on one screen and quickly tune to the broadcast of their choice.

Bell Internet
Bell Internet customers can watch live and on-demand London 2012
content, including live streaming from Bell Media channels CTV, RDS and
TSN, highlights and a wide range of related coverage on CTVOlympics.ca, Canada’s online destination for London 2012. Bell is Canada’s leading
Internet provider with more than 3 million customers. For more
information, please visit Bell.ca/Internet.

Social Media
Bell makes it easy to share the London 2012 excitement with two
innovative social media offerings:

        --  The "Bell 2012 Games Scheduler"is an original Facebook utility
            that helps users navigate the range of London 2012 content by
            enabling them to see when and on what screen they can watch
            their favourite events, set alerts and share personal viewing
            schedules with friends.
        --  The "Make it Epic" mobile appis an Olympic inspired app that
            enables customers to create and share their own "epic" moments.
            Simply shoot some video and use the app to isolate the best 20
            to 30 seconds, put the action in slow motion, overlay the
            "Chariots of Fire" theme, and share with friends. The "Make it
            Epic" app will be available soon for free download at the App
            Store and Google Play.

For more information, please visit Bell.ca/London2012.

Marketing Campaign
Bell’s multi-screen London 2012 campaign will be supported by a national
marketing effort highlighted by 19 original TV commercials as well as
out-of-home, print and online advertising.

“Our Olympic campaign will underscore that no matter which
communications service you need – TV, Internet or mobile, consumer or
business – things are definitely better with Bell,” said Rick
Seifeddine, Senior Vice President, Brand for Bell. “By highlighting
Bell’s industry-leading investments in the best network technology and
innovative services like Fibe TV and Mobile TV, we’re letting Canada
know that Bell is on a roll, and we’d like you to join us.”

To see examples of Bell’s London 2012 marketing campaign, please visit NewsBell.ca.

About Bell
Bell is Canada’s largest communications company, providing consumers and
business with solutions to all their communications needs: Bell
Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell
Fibe TV, Bell Home Phone local and long distance, and Bell Business
Markets IP-broadband and information and communications technology
(ICT) services. Bell Media is Canada’s premier multimedia company with
leading assets in television, radio and digital media, including CTV,
Canada’s #1 television network, and the country’s most-watched
specialty channels.

The Bell Mental Health Initiative is a multi-year charitable program
that promotes mental health across Canada via the Bell Let’s Talk
anti-stigma campaign and support for community care, research and
workplace best practices. To learn more, please visit Bell.ca/LetsTalk.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell product and
service information, please visit Bell.ca. For Bell Media, please visit BellMedia.ca. For BCE corporate information, please visit BCE.ca.


Source: PR Newswire