Latinia Includes Real Time Cross-Selling in its Financial Communications
BARCELONA, Spain, July 18, 2012 /PRNewswire/ –
“Although there was a time when mobility meant cost savings, we are increasingly aware
that our clients demand imagination and innovation to increase their earnings; our answer
is to include real time cross-selling in our communications with clients.” This is how
Oriol Ros, Marketing Manager at Latinia, summarises the software provider’s new package.
This new venture is based on one principal idea: to understand the client’s context,
from their spatial-temporal coordinates to financial situation, with the aim of providing
them with interesting information following any financial operation. “Identifying these
variables helps make our messages more relevant and recapture clients’ attention. We can
even recover the long-forgotten idea that ‘the bank is actually thinking about me”,
continues Ros. We pick the right moment, following any financial operation initiated by
the client, from getting money out of an ATM to making a payment, to then send them a
message relating to their present and future financial situation.
“Clients belong to a particular segment and banks know with great certainty which
products they will use in the future throughout their lives; we simply accelerate the
process, helping the bank better monetize its clients’ financial activities,” he says.
From a product viewpoint, we close a circle that begins by filtering and capturing any
financial operation generated by a client, which we then configure, complying with certain
business rules, as a cross-selling proposal, which depends on the different context
variables available to us.
Latinia is an independent software manufacturer vendor (ISV), which specializes in
infrastructure product development for asynchronous type corporate notifications of an
asynchronous type (mobile or instant messaging, email, Twitter’s DM, push notifications),
utilized mainly by leading and distributed globally distributed financial entities
institutions (banks, savings banks, processing and payment systems), public institutions,
government and service providers [http://www.latinia.com/customers ], distributing the
same globally and acting as leaders in their respective segments and industries.
For more than 10 years now, Latinia (created in 1999) has been focusing its efforts of
innovation on discovering new possibilities offered by the so-called asynchronous
channels, and in transforming simple events into notifications and subsequent multichannel
messages (alerts). Using an onion as example, LIMSP(c) is adding layers of value to an
initial core, thus transforming it into a business opportunity, converting each message
into something unique for the customer, due to the relevance attached to the same and
based upon the context in which it arises.
More information available through http://www.latinia.com/
Media Contact: Oriol Ros, firstname.lastname@example.org, @oros