Last updated on April 17, 2014 at 1:21 EDT

Embedded Vision Alliance Further Expands Membership, Announces New Embedded Vision Summit at DESIGN East Event

July 18, 2012

OAKLAND, Calif., July 18, 2012 /PRNewswire/ — The Embedded Vision Alliance (www.Embedded-Vision.com) today announced that PointGrab (www.pointgrab.com) and videantis (www.videantis.com) have joined the Alliance as Technology Members. PointGrab is a provider of vision-based gesture control software for digital devices. videantis is a developer of licensable embedded vision hardware and software IP. These latest additions further expand the ranks of companies that have united in an industry partnership dedicated to inspiring and empowering engineers to design systems that see and understand.

(Logo: http://photos.prnewswire.com/prnh/20110531/SF10710LOGO)

The Alliance has also announced a new event for engineers, the Embedded Vision Summit (www.embedded-vision.com/embedded-vision-summit). The first Embedded Vision Summit will be held on September 19, 2012 at the Hynes Convention Center in Boston, Massachusetts, in conjunction with UBM Electronics’ DESIGN East conference (east.ubmdesign.com). The Summit will provide an opportunity for engineers to learn about the hottest technology in the electronics industry – “machines that see and understand.” Attendees of this free event will have access to a series of free “how-to” presentations, demonstrations, and a keynote talk by Professor Rosalind Piccard, founder and director of the Affective Computing Research Group at the MIT Media Laboratory. Register now, as space is limited.

“A growing number of electronic product developers are beginning to incorporate embedded vision into their products,” says Hans-Joachim Stolberg, the chief executive officer of videantis. “videantis is excited to contribute its expertise to help engineers create visually intelligent products in fields as diverse as advanced driver assistance, innovative user interfaces and security.”

“PointGrab looks forward to collaborating with other vision technology leaders in the Embedded Vision Alliance,” said Assaf Gad, the company’s vice president of marketing. “Recent technology advances are making it possible to incorporate robust gesture-based user interfaces into computers, tablets, smartphones, televisions and many other devices – PointGrab is already doing this with a wide range of leading OEMs. The Alliance is playing an important role in raising awareness for vision technology applications and providing product developers with practical know-how.”

“We are thrilled to collaborate with the Embedded Vision Alliance on the inaugural Embedded Vision Summit at DESIGN East,” said Kathy Astromoff, CEO of UBM Electronics. “Embedded vision is an emerging technology that engineers are eager to learn about. Incorporating the Embedded Vision Summit into DESIGN East is another way that we are making DESIGN East the ‘Center of the Engineering Universe’.”

The Embedded Vision Alliance brings together providers of technology used in creating embedded computer vision applications. Using advanced image processing techniques for tasks such as object recognition and motion analysis, computer vision technology is well established in applications such as manufacturing process control and inspection. As key vision components, such as processors and sensors, become more capable and less expensive, these same techniques can now be incorporated in a wide variety of electronic products. Incorporating vision capabilities enables electronic products to be more intelligent and responsive, making them more valuable to users. It enables electronic equipment companies to create valuable new products and add helpful features to existing products. As a result, embedded vision is now proliferating into products ranging from consumer electronics to automotive safety systems, and from retail digital signage to personal medical devices.

The addition of PointGrab and videantis brings Alliance membership to 22 companies, including AMD, Analog Devices, Apical, Avnet Electronics Marketing, BDTI, CEVA, CogniMem Technologies, CogniVue, eyeSight Mobile Technologies, Freescale, IMS Research, Intel, MathWorks, Maxim Integrated Products, NVIDIA, National Instruments, Omek Interactive, Texas Instruments, Tokyo Electron Device, and Xilinx. Analog Devices, BDTI, IMS Research, Texas Instruments, and Xilinx are Platinum Technology Members.

The Alliance was founded in May 2011. Its first step was the launch of a web site at www.Embedded-Vision.com. The site, increasing in content and visitors on a daily basis, serves as a source of practical information to help design engineers and application developers incorporate vision capabilities into their products. Access to resources on the web site is free to all. Site content is provided by Alliance staff and member companies. Information for prospective member companies is also available at the site. In December 2011, the Alliance launched the Embedded Vision Academy (www.EmbeddedVisionAcademy.com), a free online training facility for product developers interested in incorporating vision capabilities into their designs.

The Alliance also publishes a free monthly newsletter, Embedded Vision Insights (www.EmbeddedVisionInsights.com).

The Alliance website offers several RSS feeds (at www.embedded-vision.com/rss.xml) to help viewers keep up-to-date on the latest embedded vision information, and maintains social media channels at:

For more information on the upcoming Embedded Vision Summit, as well as to register for the conference, please visit www.embedded-vision.com/embedded-vision-summit.

About the Embedded Vision Alliance (www.Embedded-Vision.com)

Founded in 2011 and led by BDTI (www.BDTI.com), the Alliance represents an industry collaboration to transform the electronics industry with products that are more intelligent and aware of their environments. It is a membership-based entity dedicated to inspiring and empowering product developers to use embedded vision technology. A key means of achieving this is providing design engineers with the practical information they need in order to effectively incorporate embedded vision technology in their designs.


Held in key strategic technology development locations worldwide, UBM Electronics’ DESIGN events are the global electronics industry’s leading gatherings. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, DESIGN is the ideal venue for the electronics engineering community to learn, collaborate and recognize excellence. UBM Electronics’ DESIGN events cater to the extremely technical, higher-learning needs of the world’s top engineers while providing an unprecedented forum for the examination of the industry’s pressing business challenges.

About UBM Electronics

UBM Electronics is the global leader in media and marketing solutions for design engineering and the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon, and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry.

Media Contact
Brian Dipert
+1 530-414-6908

Business Contact
Jeremy Giddings
+1 510-451-1800

SOURCE Embedded Vision Alliance

Source: PR Newswire