Echo Interaction Group Develops Groundbreaking Multilingual Mobile Application For Paramount Bay Luxury Residences In Miami
Mobile application is available in English, Spanish and Portuguese and targets affluent Latin American buyers looking to purchase upscale residences in South Florida.
Orlando, FL (PRWEB) July 18, 2012
Echo Interaction Group (Echo) — one of the nation´s leading mobile application and interactive media development company — recently partnered with real estate group Fortune International to develop a multilingual application for Paramount Bay, a sophisticated property in Miami´s flourishing Biscayne Corridor. Available in English, Spanish and Portuguese, the multifaceted application targets affluent Latin American potential buyers, particularly Brazilians who are currently purchasing homes in Miami in record numbers, by eliminating language barriers and anticipating their unique lifestyle needs by providing info on Paramount Bay. Currently, Paramount Bay has sold 85 percent of its total inventory, 45 percent of which are comprised of Latin American owners.
The application is Echo´s latest milestone in the company´s commitment to innovation by transitioning real estate brands into the booming mobile space. In addition to language options, the application highlights the development´s posh amenities and features through a video tour, a photo gallery of the complex´s one-of-a-kind architecture, residences and common areas, and floor plans that delineate building location, type and size. Users can also access a location map that shows proximity to “points of interest,” such as nightlife hotspots, museums, shops and restaurants. Built-in push notifications alert users to sales and general Paramount Bay news, and sales personnel can be easily contacted via phone through the click of a button.
“Now more than ever, it´s imperative that organizations across every industry develop mobile strategies to cast wide marketing nets through interactive applications that engage people in ways that traditional marketing collateral can´t,” said Mat Gaver, partner and co-founder of Echo Interaction Group. “With the economy changing the way the real estate market is forced to operate, now is the time for the industry to embrace mobile as a viable way to reach a mass quantity of users worldwide in an innovative, captivating way.”
Paramount Bay is a refined, 47-story tower that features more than 340 units that overlook the Biscayne Bay, incorporating design elements that are the perfect blend of refined city apartment and casual beach home — an urban oasis. Residents enjoy luxury services and amenities, including but not limited to, an in-house butler, membership to an exclusive beach club, and state-of-the-art technology which grants access to all of the condominium´s inimitable offerings. For more information, please visit http://www.paramountbay.com or download the mobile application.
The application is available for download on the iPhone and iPad. For more information about Echo Interaction Group, please visit http://www.justecho.com or call 888-324-6115, ext. 103.
About Echo Interaction Group: Founded in late 2008 by Carlos Carbonell and Mat Gaver, Echo Interaction Group is the leading mobile application and interactive media development company in Central Florida. With expertise working across several different verticals nationwide — including gaming, banking, nonprofit, government and real estate — Echo provides top-to-bottom services for the conception, strategy, marketing, and development of mobile applications for iOS, Android and Blackberry devices. The company has achieved several accomplishments — including winning the International Association for the Wireless Telecommunications Industry’s “Best App” award — and pioneered the development of the first-ever mobile applications for the building manufacturing and residential condominium industries. Currently, Echo is deeply entrenched in brand gamification via mobile and creating applications for municipal and federal government. For more information, please visit: http://www.justecho.com.
About Paramount Bay
Paramount Bay is located in Downtown Miami’s booming Biscayne Corridor. The 47-story tower features more than 340 units and directly overlooks Biscayne Bay. Residents enjoy unparalleled views from expansive glass balconies as well as an inimitable collection of amenities that includes access to a world-class beach club, private elevator foyers, multiple swimming pools, a waterfront promenade, a unique full-service spa and fitness concept and distinctive on-site restaurant and retail offerings. Notable surrounding areas such as the Wynwood Arts District, the Design District, Miami Beach and the city’s cultural epicenter situated along Biscayne Boulevard are all easily accessible. Sales commenced in October 2011 and the building is 85 percent sold out.
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