July 23, 2012
Canon EOS M Series Features Mirrorless Camera Body
John Neumann for redOrbit.com - Your Universe Online
Camera maker Canon announced plans today to sell its first mirrorless camera, the EOS M, starting this fall, focusing on a growing market for small, interchangeable-lens cameras that its rivals Olympus, Panasonic, Sony and Nikon have begun to enter.
Removing the mirror gives photographers a much smaller camera body. Larger than a point and shoot, the quality of the lenses is on par with a digital SLR and without a mirror there is no viewfinder, the image is composed on an LCD screen, writes Jefferson Graham for USA Today.
The construction of the Canon offering is magnesium and stainless steel. The back features a 3-inch Clear View 1.04m dot LCD touchscreen, complete with multitouch support for pinch-zooming and swipe navigation, and finished off with an anti-smudge coating.
The touchscreen is also used for more consumer-centric editing features, such as Picture Styles to add filters and the like to stills and video, and Video Snapshot which collates a sequence of stills into a video clip, all in-camera, writes Chris Davies for SlashGear.
Canon´s existing EF and EF-S lenses can also be used with the EOS M, thanks to an optional Mount Adapter; there´s also a Speedlite 90EX flash for the hot shoe, with a 30 foot range at ISO 100. It can also be controlled wirelessly.
Japanese consumers tend to value easily portable products and mirrorless cameras account for around a third of all interchangeable lens models. In the United States, their market share is closer to a tenth. Canon´s move is expected to match rival Nikon for hefty single-lens reflex cameras used by professional photographers and enthusiasts.
The Canon EOS M is expected to go on sale in October, priced at $799.99 with the EF-M 22m f/2 STM kit lens. A white version, with the same lens, will be available exclusively through Canon´s own online store at the same time.
Meanwhile, the new EF-M 18-55mm f/3.5-5.6 IS STM lens will arrive at the same time, priced at $299.99, along with the $199.99 Mount Adapter EF-EOS M and $149.99 Speedlite 90EX flash.