The Echo System Releases Second Echo Rank Index – New Rankings Have Greater Weighting for Social Integration
NEW YORK, July 25, 2012 /PRNewswire/ — The Echo System, the return on social company, today announced the release of its second Echo Rank index, a proprietary list that gauges how ecommerce firms are leveraging social to drive sales. For the June ranking, The Echo System incorporated the latest list of top ecommerce brands and altered its ranking algorithm to place increased emphasis on how brands are integrating social into their commercial efforts.
The top five companies on the June Echo Rank are FansEdge, Barneys New York, Turn5, GameStop, and Fossil. Across all 500 companies included in Echo Rank, the average revenue growth from 2010 to 2011 was 20.4% while the top 5 Echo Rank companies for June held a 45% growth over the same time period. The companies that increased their Echo Rank the most from May to June had a year-over-year revenue growth of 28.1%. The most consistently performing company was 1-800-Flowers.com, the only company to rank in the top ten over both months.
“We’re excited to release our latest round of Echo Rank as there’s been considerable interest from e-commerce brands in our unique performance and engagement metrics,” notes Lance Neuhauser, CEO of The Echo System. “Our rankings show that the companies investing in social and particularly social commerce are seeing the largest gains in revenues. We are now giving more weight to social integration scores because it is increasingly vital for brands to promote commerce through social channels that complement their web presence.”
The Echo System offers companies a social analytics and commerce platform that measures the value of its fans and uses social data to drive engagement and profitability. The Echo Rank index offers companies a benchmark for how their turning social into sales versus other ecommerce brands.
About The Echo System
The Echo System was created in 2010 to help ecommerce brands measure and maximize their return on social and is funded by GSV Capital and high profile angel investors from the advertising industry. The Echo System’s Echo Effect Analytics platform provides powerful insights on social ROI. Echo Engage and Echo Convert drive conversions and profitability by delivering dynamic, personal messages and offers. The Voxsup Facebook Ad Platform efficiently targets users based on interests, connections and commercial impact. Find out more at www.theechosystem.com.
SOURCE The Echo System