iPad Still King In Tablet Market
July 26, 2012

Apple’s iPad Still Beats Out Competitors

Michael Harper for redOrbit.com — Your Universe Online

During Apple´s Q3 earnings call Tuesday night, Tim Cook casually let it slip that they had sold 17 million iPads in the last quarter before he casually announced that Mountain Lion would be released Wednesday.

It´s an impressive number, to be sure, but a new report from market research firm Strategy Analytics released Wednesday shows that Apple isn´t exactly new to being the tablet industry leader.

In the second quarter of 2012, 25 million tablets shipped worldwide from a number of manufacturers, Android and iOS alike. Of these 25 million tablets, Apple´s 17 million gave them a strong majority of all units sold worldwide.

To those without a calculator nearby, this gives Apple a 68.3% share of the tablet market against Android´s 7.3 million units shipped and 29.3% of the market.

Despite all the calls of warning to Apple that other manufacturers are releasing other tablets, the iPad has been able to remain number one. In fact, very few of those other tablets have been able to gain any traction in the market at all, save for the very recent Google Nexus 7, a tablet so good (apparently) many tech bloggers and pundits are using it as a way to justify their calls to Apple to make their own 7-inch tablet.

"Despite high expectations for companies like Amazon, Samsung, Acer, and Asus, the Android community has yet to make a serious dent in Apple's dominance of the tablet market," said Strategy Analytics Executive Director Neil Mawston in a statement to CNET.

“Unspectacular hardware designs, limited uptake of cellular models, and a modest number of tablet-optimized services have been among some of the main reasons for Android's mixed performance so far."

Android may be down, but they´re not yet out, holding steadily on to their 29% of the market share. In the second quarter of 2011, Android scored just below 30% to Apple´s 62%. Android was able to hold on while Apple was able to gain some ground in one year´s time.

As for those other tablets, Microsoft lost nearly 3% of its market share since last year. Microsoft has said, of course, that they have a new tablet they plan to release sometime in the future at a price point supposedly between $299 and $899. The Redmond company has recently announced that their Windows 8 OS will be released on October 26, 2012, and many expect their new Surface tablet to release on or near this date. RIM´s PlayBook was also counted in the survey and also lost what little marketshare it had to begin with, to the tune of 3.5%.

It will be interesting to see how next quarter´s results turn out with the addition to the aforementioned Google Nexus 7. It´s been flying off the digital shelves since its release with the 16 GB variant already selling out. Though it´s incredibly unlikely the Nexus 7 will beat out the iPad in the next quarter, it seems feasible it could cut away at some of Apple´s marketshare. Of course, if the iPad Mini rumors hold true, Apple could quickly regain any lost ground, offering both the traditional “10-inch” screen along with a new, “7-inch” variant.