SooBest Wins with Diversified and Personalized Fashion Merchandise
GUANGZHOU, China, July 27, 2012 /PRNewswire-Asia/ — It is a new era, in which individuality and personal styles have become the names of the game. Young men and women now are all out for unique outfits, and the last thing a young lady wants to see when walking down the street will be another girl in the same dress as hers. Also, variety seems to be the key. A girl may look lovely and sweet in her dainty outfit today, while tomorrow it can be difficult to recognize her when she goes tomboyish or sexy, and what to wear on the day after tomorrow will also be an interesting thing for her to figure out. Thus, going for one single brand already fades when meeting personalized fashion. And the ever changing ‘IT’ styles are just winning.
To survive in this era, fashion shops certainly need adaptations. Some online retailers are becoming good examples, like SooBest. Unlike the independent brand stores offering tedious designs, SooBest fashion store impresses its customers always with some fresh elements, or bold and wild cuts. It seems that any style one can think of will be available there at SooBest, whether it be the indie and fresh styles loved by Asian youngsters, or those cutting-edge styles to lead the trend, as well as special attires appealing to the minority. Therefore, SooBest is nothing like the fast-fashion shop focusing on the rapid reaction chain, or the traditional high-end designer brands. In fact, SooBest has found its own way in the fashion world, standing out with its “multi-category and multi-level” style and rising fast in recent years.
For the choice of clothing styles, SooBest never sticks to one single type. The shop has got not only the traditional high-end designer styles from Europe, but also the Asian hot trends, which it tries to bring into the unfamiliar overseas markets. Even its own-brand products have got their own distinctive qualities. SooBest has been committed to helping its customers find the styles of their own. The shop does so also because of its pursuit of personalization.
As an online retailer with only some ten original categories including wedding dress and fashion jewelry, SooBest mainly focuses on its cooperation with domestic providers, of which mostly the mode naturally will be procurement.
At the end of each season, SooBest will make procurement plans for the next one, according to the actual sales and new prospects. The Products Department will classify the items into categories like cheap women clothing, cheap womens jeans, mens fashion clothing, and tops, shoes, etc. Then the final plan will be assigned to the corresponding suppliers.
SooBest always makes everything clear, organized and updated. The sales data of each category will be updated by the day, week, month, season, and year. They also keep tracking the market trends of the relevant category of products, to adjust the procurement plan and intentions of cooperation according to the latest achievements.
SooBest considers controlling the whole process to be very important and it is actually good at this. No matter what form the cooperation is, SooBest gives advice about the cooperation mode and pace of market development. The time for new product launch, sales model and future promotion strategy will be discussed and confirmed on the basis of SooBest’s market expansion plan and branding, which, in the eyes of those partners, has been the core value of SooBest.
Besides, SooBest thinks differently. In their opinion, every type of product newly entering the market requires an incubation period. As for the items that don’t sell well in the past season, SooBest will try harder to increase the sales, by presenting the products to its consumers in some more effective ways.
SooBest offers a wide array of products in various categories, and may frequently change the brands to work with according to the latest market information, because, after all, not every item will be well-received. Thus it is necessary to make wise choices of what to sell. SooBest of course will prefer the trendiest and most popular merchandise.
SooBest always want to amaze its customers with more to expect, and its goal is to lead the trends in the market as a pioneer. The pursuit of individuality, SooBest thinks, has become a basic need of the current consumers. Therefore, SooBest sticks to providing diversified products, believing that different people have different likes. It tries to maintain the unique quality of each item and respects the different ways of surviving of different products.