Last updated on April 17, 2014 at 8:59 EDT

Zebra Technologies Extends Independent Software Vendor (ISV) Programme Benefits

July 30, 2012

BOURNE END, England, July 30, 2012 /PRNewswire/ –

ISV Programme launches Opportunity Introduction and Validation initiatives

to foster development of innovative solutions

Zebra Technologies Corporation (NASDAQ: ZBRA), a recognised global leader in
technologies that extend real-time visibility into business operations, today announced
major additions to its Independent Software Vendor (ISV) Partner Programme. Zebra’s ISV
programme now includes two additional benefits designed to foster stronger and more
innovative partnerships between Zebra and the ISV partner community.

The two new elements, named the ‘Opportunity Introduction’ and ‘Validation’
programmes, aim to refresh part of Zebra’s overall PartnersFirst channel programme with a
support package allowing partners that work with, but do not sell Zebra products to easily
integrate its products into their applications, providing a complete solution.

Zebra’s technical validation element helps customers to easily identify Zebra ISV
Partner solutions that have been tested and demonstrated to work with Zebra products.
Based on industry best practices, the programme offers registered ISV partners a framework
to verify the interoperability of their software applications and offers direct access to
Zebra testing specialists.

Once the ISV partner has successfully completed the validation process they can then
market and sell their application with the tested Zebra products as a ‘Zebra validated
solution’, providing market differentiation and added customer confidence.

In addition to the Validation programme, Zebra partners can also access the Zebra ISV
Opportunity Registration Programme, designed to incentivise ISV partners who introduce and
recommend Zebra printers to their potential customers. The programme provides Zebra with
greater visibility into demand and inventory planning and technical integration
requirements and rewards the ISV with marketing funds for future demand generation

“The new programme additions highlight the value Zebra places on the ISV’s role in
developing new technology solutions and collaborating on solutions that deliver customer
value,” said Chris Ayres, EMEA ISV Programme Manager at Zebra. “We are confident that
combined with the existing technical, marketing and channel benefits of the ISV programme,
these new incentives will help our partners to quickly and easily integrate our products
into their applications.”

Sysdev Mobile Computing is one of the first ISVs to have taken advantage of the new
programme benefits. “The ISV Programme has made it even easier for us to work with Zebra
and we have undertaken mutually beneficial activities since becoming members, including a
successful road show event. We welcome these additional benefits, which clearly show
Zebra’s commitment to the ISV Programme and the ISV members,” said Steven Nieuwstraten,
International Sales Manager, Sysdev Mobile Computing.

To learn more about Zebra’s ISV programme or the validation element of the programme,
please visit http://www.zebra.com/isv-en and http://www.zebra.com/validation-en

About Zebra Technologies

A global leader respected for innovation and reliability, Zebra Technologies
Corporation (NASDAQ: ZBRA) offers technologies that give a virtual voice to an
organization’s assets, people and transactions, enabling organizations to unlock greater
business value. The company’s extensive portfolio of marking and printing technologies,
including RFID and real-time location solutions, illuminates mission-critical information
to help customers take smarter business actions. For more information about Zebra’s
solutions, visit


About SYSDEV Mobile Computing

Sysdev is an independent software company specialized in development tools for mobile
computers. Established in 2006 Sysdev has gradually become a key player in the market of
MEAP Tools, and is now amongst the top vendors in the industry.

Sysdev’s main product is Kalipso, a powerful Mobile Application Generator, eliminating
the need to write code or to have highly skilled programmers on staff for mobility
software development. Kalipso offers support for all current and emerging technologies,
and continues to offer new functionalities in its half-yearly version releases. Kalipso
makes development fast and easy. Deliver your projects on time and dramatically reduce
development costs. Or in other words: Kalipso is the right tool to “Go To Market” faster.
For more information: http://www.sysdevsolutions.com.

SOURCE Zebra Technologies

Source: PR Newswire