Regatta Travel Solutions to Bring CVBs to Google Hotel Finder
CHARLOTTESVILLE, Va., July 30, 2012 /PRNewswire/ — Regatta Travel Solutions announced today that it will integrate its booking engine for CVBs with Google Hotel Finder. The launch of Google’s Hotel Finder has generated a significant amount of discussion in the travel industry, especially since Google has begun placing the tool prominently in natural search results. The move by Regatta will allow CVBs to participate in the excitement as this tool takes shape and gains momentum with consumers.
“If someone Googles a hotel in Seattle and clicks the price that appears in the Google+ Local listing, there is no reason that VisitSeattle.org shouldn’t appear along with the other OTAs as a booking option with live prices,” said Ashwin Kamlani, President of Regatta Travel Solutions. “CVBs underestimate the credibility they carry with consumers and unfortunately many have given up on the idea that they can drive a significant volume of leisure bookings to suppliers in their destinations. The results from our clients prove otherwise.”
Regatta Travel Solutions made a big splash at this year’s DMAI Annual Conference in Seattle, serving as the official housing solution for the conference and garnering a lot of attention on the exhibitor floor with their ground breaking approach to attracting leisure bookings through CVBs. Regatta already offers its CVB clients the capability to be listed as a booking option in TripAdvisor’s “Show Prices” tool, with pinpoint accurate tracking of ROI. Regatta’s booking engine will now be integrated with Google Hotel Finder through a strategic alliance with Woodcrick Ventures, Inc. and their Seekda technology which feeds live rates and availability to Google travel products. This is yet another example of how Regatta is opening the door for CVBs to participate in the most cutting edge online marketing tactics.
“We’re thrilled to have established this alliance with Regatta Travel Solutions and to have the Google Hotel Finder connection become a part of their innovative CVB offering. The Regatta solution set is second-to-none, and now participating CVBs and DMOs will have even greater reach and capabilities,” said Craig Wingate, CEO of Woodcrick Ventures.
About Regatta Travel Solutions Inc.
Regatta Travel Solutions provides specialized online booking technology and marketing tactics for DMOs (Destination Marketing Organizations). DMOs that use Regatta to book travel on their sites can increase revenue for their destination, lower the cost paid by suppliers per booking, and increase membership and participation for their organizations. Visit www.regattatravelsolutions.com for more details. Regatta Travel Solutions is an Alliance Partner of DMAI.
About Woodcrick Ventures, Inc.
Woodcrick Ventures is the worldwide representative of Seekda which provides advanced lodging industry technology and is one of the few partners selected, audited, approved and contracted by Google to provide hoteliers the opportunity to participate directly in Google’s Hotel Price Ads program. Seekda’s technology, deployed in over 4,000 hotels across Europe, is now available to hoteliers in the USA exclusively through Woodcrick Ventures. Hoteliers worldwide can quickly have the direct connection to push real-time rates and inventory to Google with no required changes to existing vendors, relationships or infrastructure. Hotels benefit with a cost savings, since the CPC paid is a fraction of the cost of booking these same Google users through OTA or GDS channels. For more information, visit www.woodcrickventures.com.
SOURCE Regatta Travel Solutions