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Last updated on April 24, 2014 at 21:24 EDT

Turk Telekom’s Sustainability Communication Wins IPRA Award

July 30, 2012

ISTANBUL, July 31, 2012 /PRNewswire/ –

“Environment Friendly Communication” campaign brings Golden World Award to

Tuerk Telekom

Tuerk Telekom achieves international recognition with “Environment Friendly
Communication” campaign that aims to increase public awareness on sustainability. Tuerk
Telekom’s Environment Friendly Communication Campaign is rewarded with Golden Award in
Environment Category of Golden World Awards organized by the International Public
Relations Association (IPRA).

(Logo:
http://photos.prnewswire.com/prnh/20120629/542834 )

Acting with corporate citizen responsibility, Tuerk Telekom, has transformed its
office applications and business processes according to sustainability principles for
providing a better future to the next generations and its Environment Friendly
Communication campaign continues on increasing its success in the international arena.
Tuerk Telekom is rewarded with Golden Award in Environment Category with its Environment
Friendly Communication Campaign organized by the International Public Relations
Association (IPRA). Tuerk Telekom will receive its award on November 9, 2012 with a
ceremony to be held in Istanbul.

Environment Friendly Communication makes it to the finals in PR News Platinum

Environment Friendly Communication Campaign is nominated to several awards to date and
following the grand award in IPRA, the campaign has made it to the finals in PR News
Platinum, another prestigious award. PR News Platinum nominates only seven projects all
around the world and the results will be announced in September.

The infrastructure for Environment Friendly Communication started in 90s

Tuerk Telekom has started its sustainability practices in early 90′s with the solar
energy panels installed for backing up energy. Assuming a pioneering role in environment
and sustainability, the company has established a Sustainability Committee in 2010 for
managing the risks and opportunities related to climate change in the most effective
manner. The first important step of Environment Friendly Communication Campaign, initiated
with the leadership of this committee, was to initiate a transformation process with the
aim to create an increased public awareness involving all stakeholders including the
employees, suppliers, investors and customers.

Aiming to create a better future for the next generations, Tuerk Telekom has clearly
identified its sustainability targets, developed a greenhouse gas management strategy that
allows the management of the risks and opportunities of climate change. Assuming a
pioneering role in the sector with its efforts in this area, Tuerk Telekom has become the
first telecommunication company in Turkey reporting to Carbon Disclosure Project (CDP) by
measuring its carbon emission. Tuerk Telekom has realized several sustainability projects
to date including the use of alternative energies such as solar and wind, videoconference
technology Telepresence system, e-training, fleet optimization works and energy saving
products and services.

Also awarded with the grand award of CDP*

Tuerk Telekom has become the first company from Turkey measuring its carbon emission
and reporting to Carbon Disclosure Project (CDP)*, considered as one of the most
prestigious environment projects supporting transition to low carbon economy. Tuerk
Telekom is rewarded with “2011 Turkey Carbon Disclosure Leadership” as a result of these
efforts.

*CDP (Carbon Disclosure Project) is considered the most comprehensive environmental
project in the world, with the aim of having all publicly listed companies in the world
disclose their greenhouse emissions and risk management policies related to climate change
to their corporate investors. The CDP project carries out its works in Turkey is hosted by
the SabancI University Faculty of Management Sciences.

About Tuerk Telekomuenikasyon A. .

Tuerk Telekom is Turkey’s leading communication and convergence technologies company
with its modern network infrastructure covering the whole country. Offering a wide range
of services to residential and commercial customers in fixed lines and broadband Internet,
Tuerk Telekomuenikasyon A. has 14.7 million Fixed Access Lines, and 7 million ADSL
connections (bulk) as of June 30, 2012. 55% of Tuerk Telekom shares belongs to Oger
Telecom and 30% belongs to the Republic of Turkey Prime Ministry Undersecretariat of
Treasury. Tuerk Telekom pioneers in developing and implementing the low-carbon business
model in Turkey with its works towards social, economical and environmental
sustainability, also transforms its products and services, office practices and work
processes according to sustainability principles in order to achieve this purpose and
considers including all of its employees, their families, suppliers and customers into
this process as a part of its strategy. Tuerk Telekom is the first telecommunication
company calculating and reporting its carbon footprint to CDP (Carbon Disclosure Project)
in Turkey.

About Tuerk Telekom Group

Tuerk Telekom Group, the leading communication and convergence technology group in
Turkey, provides integrated telecommunication services from PSTN and GSM to broadband
internet. As of June 30, 2012; Tuerk Telekom group companies have 14.7 mn Fixed Access
Lines, 7 mn ADSL Connections and 13 mn Mobile Subscribers. Group companies have a modern
network infrastructure covering the whole country and offer a wide variety of services to
residential and commercial customers all over Turkey. Apart from 90 % shares in Avea, one
of the three GSM operators in Turkey, Tuerk Telekom owns 100% of wholesale data and
capacity service provider company Pantel International AG and its subsidiaries, 99.9% of
broadband provider TTNET, convergence technologies company Argela, IT solutions provider
Innova, online education company Sebit A. ., online gaming company Sobee and call center
company AssisTT. Tuerk Telekom also has an indirect minority share in Albtelecom, the
Albanian incumbent telecom operator. 55% of Tuerk Telekom shares belong to Ojer
Telekomuenikasyon A. . and 30% belongs to the Republic of Turkey Prime Ministry
Undersecretariat of Treasury. The remaining 15% is publicly traded. Tuerk Telekom shares
are listed in Istanbul Stock Exchange since May 2008.

About Tuerkiye’ye Deger http://www.turkiyeyedeger.com.tr

Tuerk Telekom, Turkey’s leading communication and convergence technologies company,
works with the aim to create a value for Turkey with the investments on social, economical
and environmental sustainability as a requirement of its corporate responsibility. In
addition to social responsibility projects throughout the country under “Tuerkiye’ye
Deger” such as Tuerk Telekom Books on the Phone, Tuerk Telekom Schools, Tuerk Telekom
Internet Houses, Tuerk Telekom Amateur Sports Clubs and e-Billing Forests, Tuerk Telekom
continues to contribute value to lives with more than 100 local social responsibility
activities carried out by its provincial directorates. Tuerk Telekom acts by aiming to
pioneer in developing and implementing the low-carbon business model in Turkey and
transforms its products and services, office practices and work processes according to
sustainability principles in order to achieve this purpose and considers including all of
its employees, their families, suppliers and customers into this process as a part of its
strategy. Tuerk Telekom calculates its carbon footprint regularly and shares this with all
stakeholders and is the first telecommunication company calculating and reporting its
carbon footprint to CDP (Carbon Disclosure Project) in Turkey.

Olcay Nacar, Effect Halkla Iliskiler Media Relations Director,
olcaynacar@effect.com.tr, +90(0)216-474-00-04.


    Photo: 

http://photos.prnewswire.com/prnh/20120629/542834

SOURCE Turk Telekom


Source: PR Newswire