August 6, 2012

Will Nokia Announce A New Phone Before Apple Announces Theirs?

Michael Harper for - Your Universe Online

In the eternal debate between “first” and “best,” Nokia has chosen the former, as Bloomberg is reporting the Finnish smartphone maker could release their newest Windows 8 based devices at Nokia World on September 5th and 6th. Apple is widely expected to release their highly anticipated iPhone at an event on September 12th, though no official announcement has been made.

Though Nokia hopes to have the wrapper peeled from their latest Windows Phone lineup before Apple, Windows 8 won´t be available until October 26th. As such, any Nokia fans will have to wait until this date to get their hands on a new Nokia. Apple, on the other hand, is expected to ship their newest smartphone within 10 days of announcement, on September 2.

Nokia officials also refused to comment on Bloomberg´s reports.

A Chinese website, WPDang, has also said today that Nokia will be releasing 2 new Lumias next month, the Lumia 910 and Lumia 920.

Nokia and Windows Phone don´t only have Apple to worry about, however. Samsung´s newest flagship, the Galaxy S III has been selling very well since its release. In order to gain some ground against these competitors, Nokia has to provide potential buyers a good enough reason to choose them over the household names in smartphones: Alphabetically speaking, Android and Apple.

“To come back, they either need to surf on a Microsoft success in mobile or become cool again -- two complicated challenges,” said Arnaud Bauduin, a fund manager at Ofi Asset Management, speaking to Bloomberg.

Before the iPhone, Nokia was once a market leader in regular “dumbphones” as well as smartphones. Since 2007, or the “Year of the iPhone,” the Finnish smartphone maker has lost more than 90% of their market value. The company has been struggling to regain dominance since. As a way to not only regain dominance, but stay afloat, Nokia announced last winter that they´d be adopting Windows Phone 7 as their primary mobile OS. In addition to bringing the Windows Phone OS to the beautifully well-built Nokia devices, the company also announced a “broad strategic partnership” with the Redmond company which “combines the respective strengths of our companies and builds a new global mobile ecosystem.”

Since then, Nokia´s been furiously pushing their Lumia devices at AT&T stores all across America, enlisting hundreds of US employees to volunteer in retail stores and educate the customers and retail sales staff alike about the new devices.

Though these Lumias haven´t been moving quite as fast as their Android or iOS counterparts, they are steadily improving, nearly doubling from the first quarter to 4 million in the second quarter.

Microsoft´s Windows Phone 8 is expected to bring about several new advances when it launches in October. Phones running the new 8 OS will be able to employ multi-core processors as well as high-resolution screens. Users will also be able to select the size of the tile interface, a much touted aspect of the Windows Phone UI. Nokia Maps is widely expected to replace Google Maps on these new Nokia Lumias whenever they release. The Finnish company is also expected to continue a strong push into NFC communications, a feature Apple is expected to finally implement in their new iPhones.