Apple Vs Samsung: Samsung Had A Crisis Of Design
Michael Harper for redOrbit.com — Your Universe Online
The verdict for the trial of Apple Vs Samsung has yet to be determined, but so far it seems as if Apple has the upper hand in this case. Samsung even acted as a suspicious party in the beginning when they released evidence previously rejected by Judge Koh to the press, saying the documents within would undeniably prove the Korean company never copied Apple.
This week, Apple began their arguments by offering some evidence about the similar nature of Samsung´s icons to Apple´s. Providing 6 examples, Apple´s legal team showed the jury how Samsung mimicked the icon design for 8 different devices per icon. Though these icons have always been similar to Apple´s, they looked even more suspect when placed together on a grid in the way Apple had presented them to the jury.
Later, during Samsung´s floor time, a slight slip of the tongue by the Samsung lawyer John Quinn – the same lawyer who released the rejected evidence – brought into question a particularly damning piece of evidence for Samsung, one they had tried very hard to keep out of court.
As Quinn was questioning Samsung strategist Justin Denison, he let slip a mention of a memo describing a “crisis of design.” After this mention, the memo was called into evidence, giving Apple plenty of ammunition for future arguments.
In an email to some Samsung executives, JK Shin, head of mobile communications, confirmed what many have been postulating since this suit was first brought against the Galaxy maker: The iPhone was a turning point in their phone lineup.
“Influential figures outside the company come across the iPhone, and they point out that ℠Samsung is dozing off.´ All this time we´ve been paying all our attention to Nokia, and concentrated our efforts on things like Folder, Bar, Slide,” wrote Shin.
“Yet when our UX is compared to the unexpected competitor Apple´s iPhone, the difference is truly that of Heaven and Earth.”
Apple has been accusing Samsung of “slavishly copying” their designs since this suit first began, and in the end hope to walk away with $2.5 billion in damages from Samsung.
Other points of interest in the email, as pointed out by All Things D, include quotes such as:
“I hear things like this: ℠Let´s make something like the iPhone´” and “Do you know how difficult the Omnia is to use? When you compare the 2007 version of the iPhone with our current Omnia, can you honestly say the Omnia is better? If you compare the UX with the iPhone, it´s a difference between Heaven and Earth.”
It´s easy to assume which device is “heaven” and which is “Earth” in this scenario.
Apple also seems incredibly confident in their claims, as they made their case in only 4 hours, with plenty of time left over for the jury to take a look at the evidence, such as the pictures of the aforementioned copied icons.
While Apple´s case centers on the claim that Samsung has copied their designs, Samsung has been making several claims, saying Apple´s patents aren´t valid because a company can´t own rounded corners and rectangles, as well as arguing that everyone copies someone, accusing Apple of copying Sony and technology found in the 1968 Stanley Kubrick film “2001: A Space Odyssey.”