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QuestBack Named Social Analytics & Intelligence Industry Leader

August 7, 2012

BRIDGEPORT, Connecticut, August 7, 2012 /PRNewswire/ –

QuestBack [http://www.questback.com ], a global leader in enterprise feedback
management [http://www1.questback.com/solutions.html ] (EFM) and Social CRM
[http://www1.questback.com/news/release/item/2012/07/listen-act.html ], today announced
that Hypatia Research Group ranked the company a top performer among 24 Social Analytics &
Intelligence (SA&I) vendors in its 2012 Galaxy[TM] Vendor Evaluations.

(Logo:
http://photos.prnewswire.com/prnh/20120723/546197 )

In the report titled “Social Analytics & Intelligence: Converting Contextual to
Actionable Insights,” Hypatia Research cites QuestBack’s solid corporate vision and the
power of its solutions to help organizations utilize social channels for decision support
and engagement as chief among the reasons for its leadership positioning.

“A solid corporate vision on how existing customers might benefit from
state-of-the-art market research, social engagement, social CRM tools and services on a
fully-integrated platform resulted in high scores for QuestBack,” said the report’s author
Leslie Ament, Vice President of Research & Senior Analyst at Hypatia Research. “Notable
among the capabilities demonstrated is the ability for organizations to bring customers
out of Twitter postings into structured feedback patterns via survey links in order to
qualify, identify, or route issues requiring resolution or response. It is this
rules-based business process workflow functionality that empowers organizations to utilize
their social channels for decision support and engagement for value creation.”

“To be named a leader in the social analytics and intelligence space by a respected
firm like Hypatia Research validates what our customers tell us every day — that
QuestBack understands their needs and helps them by delivering a holistic social
engagement solution,” said Ivar Kroghrud, CEO, QuestBack. “We’ve always believed that the
strength of our solutions distinguish us from the competition and this recognition by
Hypatia only underscores our conviction to continue to innovate for our customers.”

Hypatia Research’s 2012 Galaxy Vendor Evaluation Report assessed two dozen leading
SA&I vendors currently in the market. Software vendors were scored via weighted modeling
utilizing 12 data-driven dimensional criteria coupled with software product demonstrations
and more than 500 end-user customer interviews and product demonstrations. The research
study is 50 pages, contains 21 figures and several business case justification examples.
QuestBack was the only EFM vendor included in the report.

To download the full report, please visit:

http://www1.questback.com/hypatia-galaxy-report-2012.

Learn more about QuestBack’s Listen & Act solution
here:http://www1.questback.com/news/release/item/2012/07/listen-act.html.

About QuestBack

QuestBack is a global leader in enterprise feedback management
[http://www1.questback.com/solutions.html ], customer experience management, Social CRM,
and market research solutions [http://www1.questback.com/solutions/online-research.html ].
The company’s SaaS-based feedback and dialogue solutions
[http://www1.questback.com/products.html ] enable organizations to gain actionable insights
and build stronger relationships with customers and employees. More than 4,000 global
customers [http://www1.questback.com/references.html ] – including Volvo, Ernst & Young,
Coca-Cola, Microsoft and Bosch – rely on QuestBack to increase customer and employee
satisfaction through real-time feedback. Founded in 2000, QuestBack is headquartered in
Oslo, Norway and privately held with 19 offices worldwide.

Follow QuestBack on Twitter [http://www.twitter.com/questback ] | Facebook
[http://www.facebook.com/questback ] | Friends of Feedback Blog
[http://www.friendsoffeedback.com ]

About

Hypatia Research

Hypatia Research Group http://www.HypatiaResearch.com [javascript:void(0) ] delivers
high impact market intelligence, industry benchmarking, best practice, and vendor
selection research for how businesses use technology and service providers to capture,
manage, analyze and apply customer intelligence to enhance performance and to accelerate
growth. Coverage areas include: CRM, Business Intelligence, Customer Analytics, Social
Media, Marketing Automation, Database Marketing, and Information and Customer Data
Integration and Quality. Since 2001, clients have relied on us for industry insight,
expertise and independent market research for guidance in assessing various technology and
service options. Hypatia of Alexandria (circa. 370-415 AD), was the first woman to make
substantial contributions to the development of astronomy, mathematics, and philosophy.

        Contact:

        Kim Karelis
        LEWIS PR
        Phone: +1-617-226-8840
        Email: QuestBack@lewispr.com


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Source: PR Newswire