New DaCast Video Payment Platform for Facebook Helps Content Owners to Increase Audience Up to 10 Times
SAN FRANCISCO, Aug. 8, 2012 /PRNewswire/ — DaCast, the leading Streaming as a Service(TM) video platform, today launches the first payment platform to accept all Facebook approved payment forms for video and live stream content. Content owners can now more easily monetize Facebook fans and tap into the one billion user marketplace to distribute and sell live concerts, sports and movies on a global scale.
The new DaCast payment platform is designed to make the sale and purchase of video and live stream content easy. Developed to work seamlessly with Facebook, DaCast’s video platform offers a media player fully equipped with a payment system capable of instantly processing payments for both Pay Per View (PPV) and subscription-based content. As a result, users no longer have to navigate out of Facebook to purchase and view content.
Commenting on the recent trial of DaCast’s new Facebook-ready payment platform, Mark Daubeney of Skyroomlive.com and DaCast customer said: “DaCast took the headache out of integrating monetized live streaming with social media. This in turn enabled us to extend our audience between 5 and 10 times, while more effectively monetizing our fan base through Facebook. By having the ability to stream to a dedicated platform and easily accept payments via Facebook, we are able to improve conversion and monetize an even wider fan base, while making the payment process even easier.”
DaCast’s payment platform is extremely flexible, enabling content owners to sell video and live stream content at varying rates. Viewers can then choose the price that best suits them. For example, a one-time PPV can be offered alongside a more comprehensive subscription. Other DaCast payment platform features include the ability to provide discounts, such as promo codes, which can be used over Facebook as well as other websites.
“Our original payment process filled a major gap in the online video market, enabling content owners to more effectively sell streaming content from within the media player. We have now taken that technology, adapted and enhanced it to improve the overall experience on Facebook. Consequently, content owners can now more easily sell video content through Facebook without fans navigating away to make a purchase, achieving up to 200% greater buy completion rate,” said Stephane Roulland, CEO of DaCast.
DaCast is a Streaming as a Service(TM) video platform, delivering affordable, professional streaming services for all. By leveraging the cloud, DaCast takes the headache out of video streaming, leaving content owners and broadcasters to focus on what they do best. Trusted by over 12,000 broadcasters, DaCast’s white label, all-in-one video streaming platform allows content owners and broadcasters to be in total control of their online video content. For additional information, visit www.dacast.com.