Last updated on April 18, 2014 at 1:21 EDT

Digital Compact Camera Nikon COOLPIXL610

August 9, 2012

DUBAI, August 9, 2012 /PRNewswire/ –

A high zoom-ratio model equipped with a 14x optical zoom lens covering the 25 – to
350mm range of focal lengths and offering simple operation

NIKON – Nikon Corporation is pleased to announce the release of the L610, a 14x
optical zoom model for the COOLPIX L series, which places emphasis on simple operation and
functions that make digital photography fun.

The L610 is the latest model in the L-series lineup. It is equipped with a 14x optical
zoom lens and is very easy to use. It offers a number of features and functions that allow
users to capture their subjects with simple operations. The backside illumination CMOS
sensor of the L610 contains 16 million pixels that achieves superior image quality, even
at high ISO sensitivities. The camera is also equipped with lens-shift vibration reduction
(VR), Target Finding AF (the camera automatically identifies and focuses on the subject)
and full-HD video recording.

        - COOLPIX L610 Primary Features
        - A 14x optical zoom NIKKOR lens covering focal lengths from 25-350mm (35mm
          format equivalent)

The camera is equipped with a high-performance NIKKOR lens, which includes a built-in
lens-shift vibration reduction (VR) function. This enables hand-held shooting of a wide
variety of everyday scenes, from wide-angle landscapes and group shots to telephoto
shooting that brings subjects closer. The camera and lens also support macro photography
for capturing close-up photos.

1. The backside illumination CMOS sensor has 16 million pixels and noise reduction for
night landscapes and indoor photos with dim lighting

With the superior image quality of 16 million pixels and the high-speed processing
capability of the backside illumination CMOS sensor, it enables high-speed capture of
multiple exposures that are then combined into a single image. This ensures that users
will be able to capture their desired images regardless of dark or dimly lit surroundings.

2. Target Finding AF, with which the user simply points the camera at the subject, and
the camera automatically focuses on the optimal subject

The L610 is equipped with Target Finding AF, a technology that identifies photographic
subjects, developed exclusively by Nikon. This technology is based on an incredibly large
number of simulations as well as ergonomics to analyze conditions that make it easy for
the camera to identify human subjects. By simply pointing the camera at the subject, the
camera instantly predicts where to focus. As the active focus area is automatically
specified in accordance with the size of the subject, the resulting images will be
incredibly clear. In addition, Target Finding AF not only works with subjects positioned
at the center of the frame, but with off-center subjects as well. This capability is not
only effective with human subjects, but also with smaller objects such as flowers, food,

3. Equipped with a function for recording high-resolution full-HD (1920 x 1080p/30
fps) movies with stereo sound

By simply pressing a button on the back of the camera, users can record 1920 x
1080p/30-fps full-HD movies with stereo sound.

The L610 is equipped with an HDMI mini connector, which allows users to watch their
movies with family and friends with high-definition picture quality by simply connecting
the camera to a high-definition TV using a standard third-party HDMI cable.

4.A compact body designed with large buttons for simple operation

The camera is easy to use with a grip, shape and texture that offers a firm hold. Its
large buttons and controls enhance the easy operation. The metal-tone accents on the
camera give it an elegant appearance. The L610 will be available in three colours: black,
red, and silver.

5.A variety of shooting functions to capture your desired photos

In the Easy Auto mode, users can simply point the camera at the subject and the camera
will automatically identify the scene and shooting conditions to apply the optimal scene
mode.The L610 also lets users apply special effects before or after the photo is taken.

Easy auto mode: 6 scenes

Portrait, Landscape, Night Portrait, Night Landscape, Close-up, Backlighting

Special effects: 4 effects

Soft, High Key, Low Key, Selective Colour

Filter effects: 5 filters

Soft, Selective Colour, Cross Screen, Miniature Effect, Painting

6. Uses AA batteries readily available anywhere

The L610 supports both AA alkaline and lithium batteries. When using the camera away
from home, support for these batteries that may be purchased anywhere enables worry-free

For more information and to download the product images, please visit the below


        Sarah Mheidly
        Hill+Knowlton Strategies
        E: sarah.mheidly@hkstrategies.com
        T: +971-4-33-4-930

        Blossom Furtado
        Nikon Middle East FZE
        E: Blossom.Furtado@nikonoa.net
        T: +971-4-8840947



Source: PR Newswire