August 10, 2012

Microsoft Changing “Metro” Language To “Modern”

Lee Rannals for - Your Universe Online

Language can be very important when it comes to branding technology, and apparently Microsoft believes "Metro" has a bad rap, so it's doing a little re-branding before its upcoming Windows 8 operating system releases.

Microsoft will now be using "Modern UI Style" instead of "Metro" for its new tile-based design in Windows 8 and Windows Phone.

Employees at the Washington-based company have started using "Modern UI Style" to refer to the new Windows 8 Start Screen, and "Modern UI" design in reference to Windows 8 apps, despite the company changing the names to "Windows 8 applications" and "Windows 8 user interface."

Ultimately, many users will undoubtedly just refer to the new operating system as "not XP," or "better than Vista."

A Microsoft development blog post referred to the "Modern UI design" earlier this week, and the company said in an internal memo that it was planning to change the Metro branding.

Originally, Microsoft was promoting Metro because they considered it "modern and clean."

"It's fast and in motion. It's about content and typography. And it's entire authentic," the company wrote when it promoted Metro. The term was first introduced by Microsoft back when it introduced its Windows Phone 7 operating system.

Microsoft said that its "Metro" talk was actually just a reference to the code name, and it was never an official name for the interface.

Despite it being referred to as a code name, several reports point out that the problem could've actually been because a German company named Metro AG took issue with Microsoft's use of the terminology.

Before it has even been released, users are already complaining about the upcoming Windows 8 operating system. Its previously named Metro interface is being criticized for being too-tablet friendly and not desktop computer friendly enough.

Users say the interface doesn't work well with PCs because it doesn't take advantage of the larger monitors, and it is awkward to use.

The company has yet to release an official statement about the name change. Windows 8 will be hitting shelves on October 26.