August 12, 2012

Apple, Samsung Sales Figures Released As Part Of Ongoing Trial

redOrbit Staff & Wire Reports - Your Universe Online

Sales figures for some prominent Apple and Samsung devices have been released as a result of the ongoing legal battle between the two tech giants, and the numbers show that the Cupertino, California-based iPhone and iPad developer has a sizable lead on their South Korean rivals, various media outlets reported on Friday.

According to Matt Warman, Consumer Technology Editor for the UK newspaper The Telegraph, the Samsung figures, which only include devices which allegedly infringe upon Apple patents, show that the company shipped a total of 21 million smartphones, including 4.1 million Galaxy S2 handsets, to U.S. carriers since April 2010. During that same time, Apple shipped a total of 62.8 million iPhones.

Likewise, Samsung sold a reported 1.4 million Galaxy tablets, while court documents disclose that 34 million iPads were sold in the two-plus years covered in the statistics, Warman added.

"The figures will be embarrassing for Samsung, which has repeatedly declined to put figures on its shipments or sales of smartphones or tablets since early 2011, preferring instead only to give revenue figures," Guardian reporter Charles Arthur said. He also noted that the numbers "do not appear to show how many Samsung devices were returned from carriers or retailers because they did not sell. But it is known that a number of the Galaxy Tab tablets were returned by customers, following a study by Samsung which was entered into evidence earlier this week."

"The dramatic difference between the Samsung tablet shipments, and those for Apple's iPad, bear out the suggestion that the U.S. company has dominated the tablet market since introducing the iPad in April 2010 -- but also raise the question of why it is so desperate to crush a company whose products sell so poorly in comparison," Arthur added.
The sales figures are the latest in a long line of closely-guarded secrets that have come to light as part of the trial, Fortune's JP Mangalindan pointed out late last week. Among those revelations: the fact that Apple had considered developing a camera or a car; details regarding recruitment for and security related to the company's so-called "Purple Project"; and a number of pre-development design concepts for the iPhone, including an octagonal one and a taller, skinnier one.

In other news related to the trial, an MIT professor testifying on Apple's behalf said Friday that customers would be willing to pay $100 for three smartphone features at the heart of the patent lawsuit, according to Dan Levine of Reuters. The witness, marketing professor John Mauser, said that he had conducted an online survey polling consumers on how much they would be willing to spend on the features, which include scrolling and multi-touch capability.

"Apple and Samsung are going toe-to-toe in a patents dispute mirroring a struggle for industry supremacy between two rivals that control more than half of worldwide smartphone sales," Levine said. "The U.S. company accuses Samsung of copying the design and some features of its iPad and iPhone, and is asking for a sales ban in addition to monetary damages. The Korean company, which is trying to expand in the United States, says Apple infringed some of its key wireless technology patents."

"As the second week of trial drew to a close in a San Jose, California federal court, most of the testimony focused on technical patent features," the Reuters reporter added. "However, toward the end of the day Hauser said tablet consumers would be willing to pay $90 for the same patented features as what they would pay $100 for on smartphones. That information could be relevant when calculating potential damages for Apple, which is seeking over $2.5 billion from Samsung."