In the year since Google rolled out its Panda update, demand for online content translation has skyrocketed, increasing several hundred percent
NICOSIA, Cyprus, Aug. 14, 2012 /PRNewswire/ — Since Panda appeared on the scene a year ago, global demand for foreign-language translations of online content has seen a growth of several hundred percent. One hour Translation reports that thousands of webpages and online articles have been translated in the last year, thanks to Panda’s integration.
One Hour Translation offers one explanation for the increased demand for translation of online content; Panda gives preference to sites with original and quality content in its search results, and also favors sites in which users spend more time reading featured content.
Additionally, Google now puts greater emphasis on location-based search. This means that a search term will yield different results based on where the user is.
Ofer Shoshan, CEO of One Hour Translation remarks that “A website owner whose site is only available in English will quickly find that only English readers will be exposed to his site. Additionally, user-generated content has been elevated in the new system, meaning that if your site attracts user comments, Google uses that as indication that your site is relevant. Site owners should invest in quality content in each country, in the relevant languages, and do their best to create value for users.”
Shoshan adds that “web owners who want their sites to appear at the top of the search need to change their content strategy, and focus on interesting content that addresses the real needs of their users, as well as the needs of potential customers in their desired space.”
Indeed, according to company data, the greatest growth in demand for online content translation has come from SEO companies, which have been responsible for more than half of the growth of website content translation. According to the company’s VP of Marketing, “these companies grasp the importance of interesting and original content, and they translate content to different languages in order to get better rankings in each relevant country.”
The second largest demand for online content translation originates from Hi-Tech companies. Third in line are media and advertising companies, and finally trade and manufacturing.
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SOURCE One Hour Translation