August 16, 2012
HP Rebrands WebOS Into Gram Subsidiary
redOrbit Staff & Wire Reports - Your Universe Online
Hewlett-Packard Co. is rebranding WebOS, the mobile software it gained in its $1.2 billion acquisition of Palm two years ago, as a wholly owned subsidiary dubbed Gram, according to a leaked memo that appeared on WebOS Nation.
“We are no longer a consumer hardware brand, we are a different company with a focus on software, user experience, cloud, engineering and partnering,” wrote Martin Risau, a senior vice president at HP, in an e-mail obtained by Bloomberg News.
The company plans to run the new venture a wholly owned subsidiary apart from the larger organization, to help hasten innovation and revitalize demand for WebOS products.
HP discontinued smartphones and tablets running WebOS last year, under former chief executive Leo Apotheker.
Last December, under current CEO Meg Whitman, the company began offering the software code under an open-source license.
At the time, HP said it would make WebOS available to device makers, but would require them to contribute their changes back to the software product.
Risau said Gram would essentially include the remaining parts of the old Palm -- the operating system, HP´s Enyo software development tools, and software for delivering programs over the cloud.
Shares of Hewlett-Packard´s stock, which are down 25 percent this year, fell 0.4 percent on Wednesday, closing at $19.29.