Last updated on April 19, 2014 at 8:32 EDT

Nikon Launches Flagship COOLPIX Digital Compact Camera P7700

August 22, 2012

DUBAI, August 22, 2012 /PRNewswire/ –

– All-New COOLPIX S-Series Models including Android(TM) OSequipped S800c

Nikon Corporation launched the COOLPIX line’s newest and most advanced model today,
the P7700, a high-performance digital compact camera loaded with the company’s best
imaging technology and functions. Users will enjoy full-scale manual photography on par
with digital-SLR cameras and can brush up on their techniques, as well as explore system
expansion. Three cutting-edge COOLPIX S-series models were also launched today, which give
users an unprecedented digital camera experience through the perfect combination of
advanced technology and ultra-stylish design. The S6400 is slim and features a
high-powered zoom operated via a built-in touch panel, the S800c is Wi-Fi(R) compatible
and equipped with the Android(TM) OS and the S01 is the most compact and lightest COOLPIX
model in history.

The successor to the P7100, the P7700 offers several key advances over its
predecessor, including faster continuous shooting and enhanced image quality when shooting
at high sensitivities. Highlights include a large 1/1.7-inch Backside illumination CMOS
image sensor and a high-speed 7.1X optical zoom NIKKOR lens with an effective 12.2-million
pixel count. In addition, the built-in Lens-shift vibration reduction (VR) Image
stabilisation function increases the range of imaging possibilities with the camera
performing equally well when snapping beautiful still images or recording crisp and clear
full-HD movies in dark or dimly lit surroundings.

The S800c is Nikon’s pioneering new way for users to enjoy and share digital
photography with others via the Internet. In addition to superior basic camera
performance, using the S800c is similar in feeling to operating and communicating with a
smartphone (except there is no phone function); an all-in-one product for shooting,
viewing, connecting, and enjoying.

Featuring built-in Wi-Fi(R) compatibility, this camera is on par with and exceeds a
smartphone in many ways. The S800c can connect wirelessly to the Internet for easy
uploading of stunning images and vivid videos (in full-HD 1080p format) to social
networking sites. Along with the Backside illumination CMOS image sensor with an effective
16.0-million pixel count and 10x optical zoom NIKKOR lens, the S800c captures sharp,
blur-free and unparalleled images which exceed a smartphone’s imaging capabilities.

For more information and to download the product images, please visit the below

Imaging Products-lineup-Compact Digital Cameras-COOLPIX P7700
[http://imaging.nikon.com/lineup/coolpix/performance/p7700/index.htm ]

About Nikon:

The multinational Nikon Corporation – headquartered in Tokyo, Japan – has been
specialized in optics and imaging since its inception establishment in 1917. Since then,
the company has led the optical industry through numerous accolades and achievements;
carving a name for itself as a world leader in digital imaging, precision optics and photo
imaging technology.

As such, Nikon Middle East FZE (NMEF) is involved in a broad spectrum of businesses
centered on imaging products. NMEF markets and distributes consumer and professional
digital SLR cameras, NIKKOR optics, Nikon 1 and COOLPIX digital cameras to the Middle
East, Turkey and Africa.

Globally recognized for setting new standards in product design and performance; the
unique strength of the Nikon brand is attributable to the company’s unwavering commitment
to quality, performance, technology and innovation.



Source: PR Newswire