Sony Mobile Communications Announces New Operational Structure and Reduction in Workforce

LONDON, August 23, 2012 /PRNewswire/ –

Sony Mobile Communications AB (“Sony Mobile”) today announced that it is altering the
global operational structure of its development sites in Tokyo, Japan, Lund, Sweden and
Beijing, China. In October 2012, Sony Mobile will move its corporate headquarters and
certain other functions from Lund, Sweden, to Tokyo, Japan. Sony Mobile has also redefined
the roles and responsibilities of each major development site to leverage the strengths of
each respective site. These measures aim to enhance operational and development
capabilities of Sony Mobile such as time to market efficiency, streamline supply chain
management and drive greater integration with the wider Sony group.

“Sony has identified the mobile business as one of its core businesses and the
Xperia(TM) smartphone portfolio continues to gain momentum with customers and consumers
worldwide,” said Kunimasa Suzuki, President and CEO of Sony Mobile. “We are accelerating
the integration and convergence with the wider Sony group to continue enhancing our
offerings, and a more focused and efficient operational structure will help to reduce Sony
Mobile’s costs, enhance time to market efficiency and bring the business back to a place
of strength.”

In relation to the operational structure changes, Sony Mobile plans to reduce its
global headcount by approximately 15 percent (approximately 1000 personnel, including
consultants) throughout the financial years of 2012 and 2013 (i.e. by the end of March
2014) as the company seeks to increase operational efficiency, reduce costs and drive
profitable growth.

Today Sony Mobile filed a redundancy notification (“varsel”) with the Swedish
authorities to notify them that the company expects around 650 employees across a number
of functions at Sony Mobile in Lund to be affected by job closures. The remaining
headcount reductions will be primarily consultants in Sweden. Lund will continue to be an
important strategic site for Sony Mobile, with the main focus on software and application
development.

Sony Mobile is a wholly-owned subsidiary of Sony Corporation, following Sony
Corporation’s acquisition of Telefonaktiebolaget LM Ericsson’s 50% stake in Sony Ericsson
Mobile Communications AB, completed on February 15, 2012.

“Sony” is a trademark of Sony Corporation. “Xperia” is a trademark of Sony Mobile
Communications. All other trademarks or registered trademarks are the property of their
respective owners.

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Sony Mobile Communications, Global Communications & PR department

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading
global innovator of audio, video, game, communications, key device and information
technology products for both the consumer and professional markets. With its music,
pictures, computer entertainment and online businesses, Sony is uniquely positioned to be
the leading electronics and entertainment company in the world. Through its Xperia(TM)
smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology,
premium content and services, and easy connectivity to Sony’s world of networked
entertainment experiences. For more information:

http://www.sonymobile.com

FOR FURTHER INFORMATION PLEASE CONTACT: Sony Mobile Communcations, Global
Communications and PR, General Press: +44(0)208-762-5858

SOURCE Sony Mobile Communications