August 23, 2012
New Microsoft Logo “Represents A New Era For Microsoft”
Lee Rannals for redOrbit.com - Your Universe Online
Microsoft has unveiled a new, simpler company logo just a few months before its latest Windows operating system hits shelves.The new look shows Microsoft written in a simple everyday font, with red, greed, blue yellow colored squares next to it.
Microsoft's new corporate branding is meant to help it fit the look of its upcoming Windows 8 operating system.
The company's previous logo was 25 years old, and it was its longest lasting one. Microsoft is now on its fifth corporate logo in 37 years.
Windows 8 is considered to be a radically different operating system than what the company has been putting out in the past. It´s heavily integrated with its Surface tablet computers, and some critics even say that it's almost too tablet looking, and not enough desktop looking.
"This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning," Jeff Hansen General Manager of Brand Strategy at Microsoft wrote in a blog post.
"The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day."
Microsoft said the new logo is inspired from its product design principles, and also draws inspiration from its heritage as well.
According to the company, the colored squares in the photo are to symbolize the company's diverse portfolio of products.
"For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion," Hansen wrote.
The logo started appearing on Microsoft's website today, and Hansen said it will be trickling over to its retail stores over the next few months.
"We´re excited about the new logo, but more importantly about this new era in which we´re reimagining how our products can help people and businesses throughout the world realize their full potential," Hansen said.