Industry B2B Helps Electronics Enterprises Through Hard Times
HANGZHOU, China, Aug. 28, 2012 /PRNewswire-Asia/ — Influenced by the ongoing European debt crisis, the global electronics market is going through hard times and layoffs are constantly being reported. The world’s biggest PC manufacturer, HP, announced 27000 layoffs; the biggest semiconductor manufacturer, Renesas, plans to shed 10000 jobs; and Blackberry is expected to cut another 2000 jobs. Recently, Matsushita Electric Industrial Company also released a plan that would involve cutting the workforce by 50% at the head office in 2012 which will intensify the sense of crisis that is being felt throughout the electronics industry.
It’s crucial that things are changed since the sales of small electronics enterprises sales are falling sharply. Foreign trade enterprises rely on foreign trade platforms for business development except with themselves. A veteran electronics components sales manager recently said: “The market is worse than it was when the 2008 financial crisis happened.” According to industry data, the purchase quantity of foreign trade platforms declined significantly compared with last year as winter set in for the electronics industry. In order to help small enterprises through the crisis and get orders, electronic component platforms have been working extra hard to develop personalized service plans and offer one-stop marketing services from product analysis and site optimization to network marketing, etc. Among the various service plans, SeekIC’s Fortune Express plan is particularly attractive and has garnered much attention in the industry.
SeekIC (Subcompany of Hangzhou Weiku Information & Technology Co., Ltd.), established in 2007, has become a leading foreign trade platform of the electronics industry by relying on strong SEO and advanced network marketing technology. Fortune Express, which involves pooling SeekIC’s marketing resources, is designed to help small enterprises develop in overseas markets. The Fortune Express personalized premium plan is comprised of such services as one-to-one good sourcing recommendations, keyword promotion of golden shops, social media marketing, and enterprise website optimization. To some extent, the plan makes up for the network marketing deficiency of foreign trade enterprises, especially for enterprises in the field of electronic components. About 70% of enterprises lack an advanced understanding of promotion and marketing which leads to narrow business channels and business expansion difficulties. What’s more, keyword promotion, enterprise optimization and social media marketing are aimed at terminal buyers, which will expand the enterprise volume from various aspects.
During industry recession, small enterprises tend to experience difficulties in a number of areas which is also a huge challenge for foreign trade platforms. The time when trade platforms only had to provide a bit of information for buyers and sellers has already passed. Thus, the upgrade and development of trade platforms can only be achieved through helping enterprises out of the crisis by means of a thorough understanding of what electronics enterprises are demanding while offering solutions in the form of premium services.
SOURCE Hangzhou Weiku Information Technology Co. Ltd