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Google Utilizing Its Homepage To Promote Itself

August 28, 2012
Image Credit: Google

Lee Rannals for redOrbit.com – Your Universe Online

Like Odie in the Garfield comics standing in front of the TV while Jon Arbuckle is trying watch from the couch, Google is making sure you notice it still has a Nexus 7 tablet.

Google has decided to use some of the blank real estate available on its homepage to float the idea to viewers that the tablet is still available for $199.

Google’s homepage has traditionally been ad-free, and every now and then features a theme to go along with a holiday.

However, the pages have turned, and once you arrive to Google.com, you are greeted, slowly, by an animation of the tablet peaking its head up from underneath the search bar, just enough for you to take notice of it.

This homepage could be considered one of the Internet’s most coveted places to land an advertising spot. It is still unclear whether Google will continue to promote its own products on the spot, or eventually sell out and open it up for other companies.

The move isn’t the first time Google has chose to promote one of its own products on its home page. Back in 2009, it used the space to promote the original Droid from Motorola and Verizon Wireless.

Google went to the home page again a few months later to push its Nexus One smartphone.

The Nexus 7 tablet was the first developed by Google, despite being built by Asus. The device is the first to run Android Jelly Bean, which is the most recent Google mobile operating system.

Google launched the Nexus 7 tablet in Germany, France and Spain yesterday, which were added to the list of already available countries like the U.S. and U.K.

The tablet hasn’t made much of a splash in the market, and could be facing even more increasing competition if Apple releases its rumored “iPad mini” this fall.

Rumors have been circulating around the mill that Apple is planning a 7-inch tablet to complement its already available 10-inch iPad. This would increase competition for smaller tablets like the Amazon Fire and Nexus 7. The iPad mini is expected to be announced after the company unveils its iPhone 5 in September.

In the meantime, Google is obviously finding ways to try and strike up interest for its tablet before Apple comes in and changes the game again.


Source: Lee Rannals for redOrbit.com - Your Universe Online



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