100 Million Kindle-exclusive Books Downloaded
August 29, 2012

Amazon Kindle, Over A Hundred Million Titles Served

Enid Burns for redOrbit.com — Your Universe Online

The old McDonalds sign used to read: "over 99 billion served." Amazon.com is working on that number with titles downloaded to Kindle. To date, Kindle-exclusive books have been downloaded over 100 million times. Amazon offers more than 180,000 Kindle-exclusive titles,  which are free for those with Prime memberships.

Prime members are able to borrow books for free from Kindle's exclusive list. Terms for the loan are as frequently as once a month, and no due dates. The practice has contributed to Amazon.com's more than 100 million downloads.

Readers have purchased or borrowed Amazon Kindle-exclusive title "War Brides" by Helen Bryan over 270,000 times. The title has been on the Kindle Top 10 list for the past eight weeks. Other books including Karen McQuestion's "A Scattered Life," "Easily Amused" and "The Long Way Home" have cumulatively been borrowed more than 500,000 times.

"We have a huge library of books that are only available on Kindle, and they're super popular - in less than a year they've been downloaded more than 100 million times," said Russ Grandinetti, vice president of Kindle Content at Amazon. "Exclusive books are another great benefit for Kindle readers, and we're going to continue to work hard to make sure the Kindle ecosystem is the best in the world for our customers."

Kindle exclusive titles are up to the discretion of the author. Authors choose to make the digital versions of their books Kindle-exclusive titles by joining the KDP Select program. The online bookseller estimates that KDP Select books that enrolled in July earned 77 percent more royalties from paid sales than three months prior to enrolling in the program. Amazon.com does not say whether most Kindle-exclusive titles were previously available digitally, or if new enrollees are making their books available in digital format for the first time.

"The exposure has given my books visibility on a level I could never have achieved on my own. In this age when consumers are faced with endless entertainment choices, the Kindle Owners' Lending Library allows busy readers to sample a book at no risk - that's priceless discoverability to an author like me who's trying to be heard above the noise," said Stephanie Bond, author of the romantic Mystery "Our Husband." Amazon reports that the book is currently ranked #10 on the Kindle best seller list. Bond joined the KDP Select program in March of this year, and royalties from paid sales of her books in the program increased by over 2000 percent in that time. "And it's working! I receive emails every day from readers who tried one of my books through the lending library, and now have read all of my backlist."

Another author offers feedback from his experience with KDP Select. Andrew E. Kaufman, author of "The Lion, the Lamb, the Hunted," became KDP Select author, and enjoys a ranking in the top 100 for his title. "I don't just think KDP Select opened new doors in my publishing career - I know it did," Kaufman said. "My two novels skyrocketed shortly after I ran my first promotion, with sales eventually reaching far beyond the 100,000 mark. It was an opportunity I'm thankful I didn't miss."