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Flipboard Reaches 20M Users, One New Signup Per Second

August 29, 2012

redOrbit Staff & Wire Reports – Your Universe Online

Usage of the social news reading app Flipboard has skyrocketed over the past year, growing from five million to 20 million users during the last eight months, the company announced Tuesday on its two-year anniversary.

Just the last year alone makes our bones hurt,” the Flipboard team wrote Tuesday on its official blog, adding that an average of one new user per second signs up for the app.

The company owes its dramatic growth primarily to platform and geographic expansion. During its first 18 months, Flipboard was only available on iPads. The company then launched an iPhone version in December, followed by an Android version in June.

Flipboard has also released new international editions with location-specific content in France, China, Germany, Italy, Korea, the Netherlands and Spain.

“We launched iPhone and smartphone editions; debuted features like Cover Stories, audio, and shopping; added seven new social networks; forged partnerships with publishers like The New York Times, and localized into eight languages,” the Flipboard team wrote.

The company provided an infographic of its current stats, which shows that its 1.5 million daily users now share 3 billion items per month. It also provided a breakdown of the app´s most shared and popular stories and categories. As of Tuesday afternoon, The Telegraph´s “Animal Pictures of the Week” was the most popular story.

However, despite its impressive progress, Flipboard is not without its challenges. In June, some of the company´s publishing partners, including Wired and the New Yorker, said they would discontinue serving ads through the app, and would scale back on their content. Flipboard also risks losing access to Twitter, one of its primary content sources, according to multiple reports. Flipboard co-founder and CEO Mike McCue stepped down from Twitter´s board earlier this year.

If Twitter does indeed cut off Flipboard, the momentum of the app´s existing user base would likely keep it afloat long enough to find an alternate stream of content to compensate for the loss of tweets.

Flipboard is available as a free download at the Apple App Store.


Source: redOrbit Staff & Wire Reports - Your Universe Online



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