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Last updated on April 16, 2014 at 1:21 EDT

Funny Things Happen When Your Words Collide In New Interactive BIC Hybrid Advance® 4 Razor YouTube Campaign

August 29, 2012

SHELTON, Conn., Aug. 29, 2012 /PRNewswire/ — What do you get when you collide a donkey and a dragonfly? Or your ex-girlfriend and a grizzly bear? Enter these words or your own combinations and BIC will show you what happens in its new Hybrid Collider interactive video on YouTube. This humorous campaign supports BIC’s newest men’s razor, the Hybrid Advance(®) 4, which features a “collision” of a system shave experience with the convenience and value of a disposable razor.

(Photo: http://photos.prnewswire.com/prnh/20120829/NY64962-a )

(Photo: http://photos.prnewswire.com/prnh/20120829/NY64962-b )

This interactive video introduces viewers to the main character, Danbob Smith-Jones, who brings viewers into his garage to see his newly created machine, the Hybrid Collider. Danbob urges viewers to type in two words to form a “hybrid.” Viewers will experience the collision of the two words, which results in a variety of funny video outcomes from outside Danbob’s garage.

“YouTube users will have fun entering two different words that form a ‘hybrid’ and then watching the many different hilarious videos,” said Mary-Ellen Lacasse, director of Shaver Marketing, BIC Consumer Products USA. “With many different possible outcomes, viewers can enter thousands of different word combinations and have a new interactive experience each time.”

Hybrid Advance 4 Razor
The BIC Hybrid Advance 4 is the brand’s newest introduction to its men’s shaving portfolio, and offers the convenience of replaceable cartridges, combined with the value of a disposable razor.

This razor features four-blades for an ultra-smooth shave, a textured handle for added control, a pivoting head, and a lubricating strip that contains soothing Aloe and Vitamin E. Each package of BIC Hybrid Advance 4 contains one disposable razor handle and four cartridges. Once the cartridges have been used, just start again with a new package. The suggested retail price for a package of the BIC Hybrid Advance 4 is $7.49.

Visit www.facebook.com/bicrazors for more information about BIC’s men’s razors.

BIC is a leading international distributor of stationery products, lighters and shavers in more than 160 countries around the world. For more than 60 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world. Visit BIC at www.bicworldusa.com.

SOURCE BIC


Source: PR Newswire