August 30, 2012
AT&T Wants Chicago To Like Them, Really Like Them
Michael Harper for redOrbit.com — Your Universe Online
Ah, Chicago, the Windy City: Beloved Midwestern home to Deep Dish Pizza, everyone´s favorite losing baseball team, and quintessential American rock band, Wilco.
America´s second largest mobile carrier is obviously a fan, as they´ve decided to open up a massive flagship store on famed Michigan Avenue to show off all they can do for their customers.
AT&T´s fancy new, 10,000 square foot store on the “Magnificent Mile” will open on September 1 and claims to embody AT&T´s marketing tagline, “It´s what you do with what we do.”
“Our Michigan Avenue store is where customers can immerse themselves in everything AT&T is about and truly explore the technology we have to offer,” said AT&T president of retail sales and device Paul Roth in a press statement.
“AT&T is about delivering innovation that makes a difference in our customers´ daily lives. All of that will be ready for customers to experience at our flagship store.”
The new Chicago AT&T store is bedecked with bright, colorful displays on tables, walls, and everywhere in between. According to AT&T, there are as many as one hundred displays in their giant, warehouse-looking flagship store, each one telling customers exactly what they could be doing with their AT&T devices. The store itself is split into different sections to highlight different areas of life where AT&T can be used to make things just a little easier. On the Experience Platform, for instance, shoppers can take a stroll through the Street Smart section just before heading to the Jam Session section, ending up at Family Life.
The Lifestyle Boutiques area houses all the little accessories and knick-knacks to use with your AT&T device. AT&T is pandering to the Chicagoland area hard here, offering both a Chicagoland section stocked with “Chicago-themed accessories,” (including bicycle mounts for your iPhone) and a Gallery, featuring the artwork of local artists, as well as accessories featuring the work of these artists. Here, shoppers are encouraged to “Sit down to discuss and complete your purchase.”
Finally, in the Explorer Lounge, AT&T has included an App Bar where shoppers can explore and play with new apps before purchasing them. This section features one of those mysterious and rare creatures of the tech world, the Original Microsoft Surface. Here, shoppers can flick and turn icons as they “discover” new apps and ways to use them on their devices.
“Customers will not only be able to interact with and purchase our products, but they will also experience the forefront of evolving wireless technology and see how AT&T is leading it,” said Roth in the statement.
“Customers can touch, feel, and see how our latest devices and apps will fit their lifestyles, whether they´re interested in fitness or music, entertainment or family. You won´t find another store like this anywhere else in the country.”
While the store doesn´t open until September 1, the introductory video for the new store offers a peak into what the company plans to offer their Chicago neighbors.
Elsewhere in the new store not included in the introductory video are iPad POS units and biometric security systems for the employees. Rather than swiping cards and punching in codes, employees will only need to use their fingerprint as their key codes and passwords.